The Clorox Company (CLX)Consumer Defensive | Household & Personal Products | Oakland, United States | NYSE
104.58 USD
+2.20
(2.149%)
⇧
(April 17, 2026, 4 p.m.
EDT)
After hours: 104.70 +0.12 (0.115%) ⇧ (April 17, 2026, 7:51 p.m. EDT) Short-term: ★★☆☆☆ | Long-term: ★★★☆☆ | Dividends: ★★★★★ |
Hot Take | April 11, 2026, 1:26 p.m. EDT
The Clorox Company (CLX) is a defensive stock with a strong dividend yield and consistent payout history, making it attractive for dividend-focused investors. However, recent price movements and mixed analyst recommendations suggest a cautious approach. The recent dip in price could present a buying opportunity for long-term investors, but short-term traders should be cautious due to the mixed options signals and the forecast model's near-zero predicted price change. Overall, CLX is a solid long-term hold with a high dividend yield, but short-term momentum is weak. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.066003 |
| MSTL | 0.066054 |
| AutoTheta | 0.069946 |
| AutoARIMA | 0.073134 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 80% |
| H-stat | 0.91 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.140 |
| Excess Kurtosis | -1.36 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Ex Dividend Date | 2026-04-21 |
| Last Dividend Date | 2026-01-27 |
| Debt to Equity Ratio | 9191.429 |
| Revenue per Share | 55.081 |
| Market Cap | 12,756,708,352 |
| Trailing P/E | 17.12 |
| Forward P/E | 15.51 |
| Beta | 0.65 |
| Profit Margins | 11.17% |
| Website | https://www.thecloroxcompany.com |
As of April 11, 2026, 1:26 p.m. EDT: Options speculators are showing mixed signals. The calls and puts data indicate a concentration of open interest and volume around the ATM strike price of 105, suggesting potential support or resistance. The higher IV spikes on both calls and puts, especially for out-of-the-money strikes, imply heightened volatility expectations. The presence of significant OI walls at strikes like 110 and 125 suggests possible bullish or bearish sentiment depending on the strike direction. Overall, the options activity suggests a cautious outlook with potential for short-term volatility.
| Last Yield | 1yr Yield | 3yr Avg | 5yr Avg |
|---|---|---|---|
| 1.14% | 4.14% | 3.69% | 3.56% |
| Date | Dividend | Yield % |
|---|---|---|
| 2026-01-28 | 1.24000 | 1.139706 |
| 2025-10-22 | 1.24000 | 1.060869 |
| 2025-08-13 | 1.24000 | 1.030871 |
| 2025-04-23 | 1.22000 | 0.905123 |
| 2025-01-29 | 1.22000 | 0.804782 |
| 2024-10-23 | 1.22000 | 0.804814 |
| 2024-08-14 | 1.22000 | 0.892403 |
| 2024-04-23 | 1.20000 | 0.876499 |
| 2024-01-23 | 1.20000 | 0.899081 |
| 2023-10-24 | 1.20000 | 1.069749 |
| 2023-08-08 | 1.20000 | 0.810632 |
| 2023-04-25 | 1.18000 | 0.789323 |
| 2023-01-24 | 1.18000 | 0.929889 |
| 2022-10-25 | 1.18000 | 0.941104 |
| 2022-07-26 | 1.18000 | 0.917950 |
| 2022-04-26 | 1.16000 | 0.903250 |
| 2022-01-25 | 1.16000 | 0.762805 |
| 2021-10-26 | 1.16000 | 0.831281 |
| 2021-07-27 | 1.16000 | 0.738279 |
| 2021-04-20 | 1.11000 | 0.668348 |
| 2021-01-26 | 1.11000 | 0.613821 |
| 2020-11-03 | 1.11000 | 0.619204 |
| 2020-07-28 | 1.11000 | 0.578012 |
| 2020-04-21 | 1.06000 | 0.664507 |
| 2020-01-28 | 1.06000 | 0.816749 |
| 2019-10-29 | 1.06000 | 0.858560 |
| 2019-07-30 | 1.06000 | 0.782400 |
| 2019-04-23 | 0.96000 | 0.767228 |
| 2019-01-22 | 0.96000 | 0.784026 |
| 2018-10-30 | 0.96000 | 0.780466 |
| 2018-07-31 | 0.96000 | 0.888069 |
| 2018-04-24 | 0.96000 | 1.051692 |
| 2018-01-23 | 0.84000 | 0.743323 |
| 2017-10-24 | 0.84000 | 0.843531 |
| 2017-07-17 | 0.84000 | 0.821566 |
| 2017-04-17 | 0.80000 | 0.766527 |
| 2017-01-23 | 0.80000 | 0.860741 |
| 2016-10-24 | 0.80000 | 0.883536 |
| 2016-07-25 | 0.80000 | 0.784828 |
| 2016-04-18 | 0.77000 | 0.807831 |
| 2016-01-25 | 0.77000 | 0.822272 |
| 2015-10-26 | 0.77000 | 0.847600 |
| 2015-07-20 | 0.77000 | 0.941067 |
| 2015-04-20 | 0.74000 | 0.928721 |
| 2015-01-26 | 0.74000 | 0.937820 |
| 2014-10-27 | 0.74000 | 1.038146 |
| 2014-07-21 | 0.74000 | 1.131754 |
| 2014-04-21 | 0.71000 | 1.105476 |
| 2014-01-27 | 0.71000 | 1.146929 |
| 2013-10-28 | 0.71000 | 1.132725 |
| 2013-07-22 | 0.71000 | 1.179670 |
| 2013-04-22 | 0.64000 | 1.037834 |
| 2013-01-18 | 0.64000 | 1.214128 |
| 2012-10-22 | 0.64000 | 1.274405 |
| 2012-07-23 | 0.64000 | 1.306075 |
| 2012-04-23 | 0.60000 | 1.300283 |
| 2012-01-24 | 0.60000 | 1.318939 |
| 2011-10-24 | 0.60000 | 1.346761 |
| 2011-07-25 | 0.60000 | 1.267091 |
| 2011-04-25 | 0.55000 | 1.241848 |
| 2011-01-25 | 0.55000 | 1.353874 |
| 2010-10-25 | 0.55000 | 1.281713 |
| 2010-07-26 | 0.55000 | 1.326920 |
| 2010-04-26 | 0.50000 | 1.240669 |
| 2010-01-26 | 0.50000 | 1.360157 |
| 2009-10-26 | 0.50000 | 1.395337 |
| 2009-07-23 | 0.50000 | 1.371447 |
| 2009-04-23 | 0.46000 | 1.365929 |
| 2009-01-26 | 0.46000 | 1.580815 |
| 2008-10-24 | 0.46000 | 1.427321 |
| 2008-07-24 | 0.46000 | 1.444603 |
| 2008-04-23 | 0.40000 | 1.238168 |
| 2008-01-24 | 0.40000 | 1.148067 |
| 2007-10-29 | 0.40000 | 1.131313 |
| 2007-07-25 | 0.40000 | 1.081203 |
| 2007-04-25 | 0.31000 | 0.818136 |
| 2007-01-29 | 0.31000 | 0.843087 |
| 2006-10-27 | 0.29000 | 0.799997 |
| 2006-07-27 | 0.29000 | 0.860602 |
| 2006-04-26 | 0.29000 | 0.801517 |
| 2006-01-25 | 0.29000 | 0.895835 |
| 2005-10-27 | 0.28000 | 0.949001 |
| 2005-07-27 | 0.28000 | 0.927706 |
| 2005-04-26 | 0.28000 | 0.796983 |
| 2005-01-27 | 0.28000 | 0.893032 |
| 2004-10-27 | 0.27000 | 0.906779 |
| 2004-07-26 | 0.27000 | 1.008847 |
| 2004-04-26 | 0.27000 | 0.974624 |
| 2004-01-27 | 0.27000 | 1.015339 |
| 2003-10-28 | 0.27000 | 1.116891 |
| 2003-07-29 | 0.27000 | 1.170636 |
| 2003-04-28 | 0.22000 | 0.911451 |
| 2003-01-29 | 0.22000 | 1.092422 |
| 2002-10-29 | 0.22000 | 1.053794 |
| 2002-07-29 | 0.21000 | 1.066827 |
| 2002-04-26 | 0.21000 | 0.912195 |
| 2002-01-29 | 0.21000 | 1.026678 |
| 2001-10-29 | 0.21000 | 1.153069 |
| 2001-07-30 | 0.21000 | 1.164221 |
| 2001-04-26 | 0.21000 | 1.325749 |
| 2001-01-29 | 0.21000 | 1.281418 |
| 2000-10-27 | 0.21000 | 0.989805 |
| 2000-07-27 | 0.21000 | 1.045144 |
| 2000-04-26 | 0.20000 | 1.169237 |
| 2000-01-27 | 0.20000 | 0.866112 |
| 1999-10-27 | 0.20000 | 0.993249 |
| 1999-07-28 | 0.20000 | 0.732703 |
| 1999-04-28 | 0.18000 | 0.654500 |
| 1999-01-25 | 0.18000 | 0.646206 |
| 1998-10-21 | 0.18000 | 0.736030 |
| 1998-07-22 | 0.18000 | 0.776190 |
| 1998-04-22 | 0.16000 | 0.791398 |
| 1998-01-28 | 0.16000 | 0.887064 |
| 1997-10-22 | 0.16000 | 0.984646 |
| 1997-07-24 | 0.16000 | 1.035207 |
| 1997-04-23 | 0.14500 | 1.009882 |
| 1997-01-29 | 0.14500 | 1.071390 |
| 1996-10-23 | 0.14500 | 1.239384 |
| 1996-07-24 | 0.14500 | 1.428520 |
| 1996-04-24 | 0.13250 | 1.456405 |
| 1996-01-24 | 0.13250 | 1.414861 |
| 1995-10-25 | 0.13250 | 1.612836 |
| 1995-07-26 | 0.13250 | 1.800908 |
| 1995-04-24 | 0.12000 | 1.864712 |
| 1995-01-23 | 0.12000 | 1.930371 |
| 1994-10-24 | 0.12000 | 2.051614 |
| 1994-07-25 | 0.12000 | 2.295155 |
| 1994-04-25 | 0.11250 | 2.081648 |
| 1994-01-24 | 0.11250 | 2.095119 |
| 1993-10-25 | 0.11250 | 2.042496 |
| 1993-07-26 | 0.11250 | 2.040379 |
| 1993-04-26 | 0.11250 | 2.315630 |
| 1993-01-25 | 0.10500 | 2.241535 |
| 1992-10-26 | 0.10500 | 2.332603 |
| 1992-07-27 | 0.10500 | 2.253303 |
| 1992-04-27 | 0.10500 | 2.231513 |
| 1992-01-27 | 0.09750 | 2.220058 |
| 1991-10-21 | 0.09750 | 2.461824 |
| 1991-07-22 | 0.09750 | 2.615001 |
| 1991-04-22 | 0.09750 | 2.582697 |
| 1991-01-22 | 0.09000 | 2.470753 |
| 1990-10-22 | 0.09000 | 2.795301 |
| 1990-07-23 | 0.09000 | 2.210884 |
| 1990-04-23 | 0.09000 | 2.485108 |
| 1990-01-22 | 0.07750 | 2.187466 |
| 1989-10-24 | 0.07750 | 2.051876 |
| 1989-07-24 | 0.07750 | 2.111610 |
| 1989-04-24 | 0.07750 | 2.452305 |
| 1989-01-23 | 0.06500 | 2.321479 |
| 1988-10-24 | 0.06500 | 2.242676 |
| 1988-07-25 | 0.06500 | 2.702389 |
| 1988-04-25 | 0.06500 | 2.586630 |
| 1988-01-25 | 0.05500 | 2.246973 |
| 1987-10-26 | 0.05500 | 2.424259 |
| 1987-07-27 | 0.05500 | 1.994373 |
| 1987-01-26 | 0.04750 | 1.893881 |
| 1986-10-27 | 0.04750 | 2.249464 |
| 1986-07-28 | 0.04750 | 1.965392 |
| 1986-04-28 | 0.04750 | 2.253265 |
| 1986-01-27 | 0.04250 | 2.313078 |
| 1985-10-28 | 0.04250 | 2.467733 |
| 1985-07-29 | 0.04250 | 2.896289 |
| 1985-04-29 | 0.04250 | 3.048052 |
| 1985-01-28 | 0.03750 | 3.263332 |
| 1984-10-29 | 0.03750 | 3.430084 |
| 1984-07-30 | 0.03750 | 3.942822 |
| 1984-04-30 | 0.03750 | 3.673033 |
| 1984-01-30 | 0.03250 | 3.034869 |
| 1983-10-31 | 0.03250 | 3.440798 |
| 1983-07-29 | 0.03250 | 2.670236 |
| 1983-04-26 | 0.01875 | 1.653340 |
| 1973-04-18 | 0.06500 | 4.940426 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.24567223 |
| Address1 | 1,221 Broadway |
| All Time High | 239.87 |
| All Time Low | 0.6875 |
| Ask | 105.11 |
| Ask Size | 200 |
| Audit Risk | 7 |
| Average Analyst Rating | 3.1 - Hold |
| Average Daily Volume10 Day | 1,980,480 |
| Average Daily Volume3 Month | 2,220,693 |
| Average Volume | 2,220,693 |
| Average Volume10Days | 1,980,480 |
| Beta | 0.645 |
| Bid | 104.27 |
| Bid Size | 300 |
| Board Risk | 4 |
| Book Value | -1.034 |
| City | Oakland |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 6 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 104.58 |
| Current Ratio | 0.736 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 106.86 |
| Day Low | 102.4 |
| Debt To Equity | 9,191.429 |
| Dividend Date | 1,778,198,400 |
| Dividend Rate | 4.96 |
| Dividend Yield | 4.74 |
| Earnings Call Timestamp End | 1,777,582,800 |
| Earnings Call Timestamp Start | 1,777,582,800 |
| Earnings Growth | -0.162 |
| Earnings Quarterly Growth | -0.187 |
| Earnings Timestamp | 1,777,579,200 |
| Earnings Timestamp End | 1,777,579,200 |
| Earnings Timestamp Start | 1,777,579,200 |
| Ebitda | 1,228,000,000 |
| Ebitda Margins | 0.18170999 |
| Enterprise To Ebitda | 12.862 |
| Enterprise To Revenue | 2.337 |
| Enterprise Value | 15,794,962,432 |
| Eps Current Year | 5.81932 |
| Eps Forward | 6.74108 |
| Eps Trailing Twelve Months | 6.11 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,776,816,000 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 113.0514 |
| Fifty Day Average Change | -8.471397 |
| Fifty Day Average Change Percent | -0.074934036 |
| Fifty Two Week Change Percent | -24.567223 |
| Fifty Two Week High | 143.96 |
| Fifty Two Week High Change | -39.380005 |
| Fifty Two Week High Change Percent | -0.27354822 |
| Fifty Two Week Low | 96.66 |
| Fifty Two Week Low Change | 7.919998 |
| Fifty Two Week Low Change Percent | 0.081936665 |
| Fifty Two Week Range | 96.66 - 143.96 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 99,153,000,000 |
| Five Year Avg Dividend Yield | 3.31 |
| Float Shares | 120,503,181 |
| Forward Eps | 6.74108 |
| Forward P E | 15.513835 |
| Free Cashflow | 1,004,374,976 |
| Full Exchange Name | NYSE |
| Full Time Employees | 7,600 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,775,001,600 |
| Gross Margins | 0.44155 |
| Gross Profits | 2,984,000,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.00605 |
| Held Percent Institutions | 0.85159 |
| Implied Shares Outstanding | 121,980,379 |
| Industry | Household & Personal Products |
| Industry Disp | Household & Personal Products |
| Industry Key | household-personal-products |
| Ir Website | http://investors.thecloroxcompany.com/ |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,769,558,400 |
| Last Dividend Value | 1.24 |
| Last Fiscal Year End | 1,751,241,600 |
| Last Split Date | 935,452,800 |
| Last Split Factor | 2:1 |
| Long Business Summary | The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California. |
| Long Name | The Clorox Company |
| Market | us_market |
| Market Cap | 12,756,708,352 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_89450 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | 755,000,000 |
| Next Fiscal Year End | 1,782,777,600 |
| Non Diluted Market Cap | 12,644,962,632 |
| Number Of Analyst Opinions | 17 |
| Open | 102.4 |
| Operating Cashflow | 984,000,000 |
| Operating Margins | 0.14047 |
| Overall Risk | 7 |
| Payout Ratio | 0.8052 |
| Peg Ratio | 2.12 |
| Phone | 510 271 7000 |
| Post Market Change | 0.11999512 |
| Post Market Change Percent | 0.11474002 |
| Post Market Price | 104.7 |
| Post Market Time | 1,776,469,883 |
| Previous Close | 102.38 |
| Price Eps Current Year | 17.971172 |
| Price Hint | 2 |
| Price To Book | -101.1412 |
| Price To Sales Trailing12 Months | 1.8876455 |
| Profit Margins | 0.111719996 |
| Quick Ratio | 0.383 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 3.05263 |
| Region | US |
| Regular Market Change | 2.2 |
| Regular Market Change Percent | 2.14886 |
| Regular Market Day High | 106.86 |
| Regular Market Day Low | 102.4 |
| Regular Market Day Range | 102.4 - 106.86 |
| Regular Market Open | 102.4 |
| Regular Market Previous Close | 102.38 |
| Regular Market Price | 104.58 |
| Regular Market Time | 1,776,456,002 |
| Regular Market Volume | 2,521,382 |
| Return On Assets | 0.11305001 |
| Return On Equity | 9.87179 |
| Revenue Growth | -0.008 |
| Revenue Per Share | 55.081 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 120,911,863 |
| Shares Percent Shares Out | 0.062 |
| Shares Short | 7,496,728 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 7,545,712 |
| Short Name | Clorox Company (The) |
| Short Percent Of Float | 0.0715 |
| Short Ratio | 3.37 |
| Source Interval | 15 |
| State | CA |
| Symbol | CLX |
| Target High Price | 163.0 |
| Target Low Price | 94.0 |
| Target Mean Price | 117.76471 |
| Target Median Price | 112.0 |
| Total Cash | 227,000,000 |
| Total Cash Per Share | 1.877 |
| Total Debt | 3,216,999,936 |
| Total Revenue | 6,758,000,128 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 4.94 |
| Trailing Annual Dividend Yield | 0.048251614 |
| Trailing Eps | 6.11 |
| Trailing P E | 17.116203 |
| Trailing Peg Ratio | 2.1652 |
| Triggerable | 1 |
| Two Hundred Day Average | 114.6678 |
| Two Hundred Day Average Change | -10.087799 |
| Two Hundred Day Average Change Percent | -0.08797412 |
| Type Disp | Equity |
| Volume | 2,521,382 |
| Website | https://www.thecloroxcompany.com |
| Zip | 94,612-1888 |