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The Clorox Company (CLX)

Consumer Defensive | Household & Personal Products | Oakland, United States | NYSE
84.97 USD +0.52 (0.616%) ⇧ (Oct. 14, 2026, 4 p.m. EDT)
After hours: 84.83 -0.14 (-0.139%) ⇩ (Oct. 14, 2026, 7:15 p.m. EDT)
Short-term:★★☆☆☆Long-term:★★☆☆☆Dividends:★★☆☆☆
Hot Take ↕ | Oct. 10, 2026, 11:43 a.m. EDT

The Clorox Company presents a classic value trap scenario where a high dividend yield masks deteriorating fundamentals. While the 6% yield is attractive, the payout ratio exceeds 100%, signaling that the dividend may be unsustainable if earnings continue to contract. Technically, the stock is trading well below its 50-day and 200-day moving averages, confirming a downtrend. Although the long-term trajectory shows a net flat performance over nine years, the recent earnings collapse and heavy debt load suggest caution. Options flow indicates uncertainty, with heavy positioning at the money strikes rather than a clear bullish or bearish bias.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.087674
AutoETS0.091918
MSTL0.092002
AutoTheta0.096396

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 47%
H-stat 1.98
Ljung-Box p 0.000
Jarque-Bera p 0.114
Excess Kurtosis -1.45
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-10-27
Last Dividend Date 2026-08-11
Debt to Equity Ratio 2221.429
Revenue per Share 55.184
Market Cap 10,276,117,504
Trailing P/E 17.67
Forward P/E 13.61
Beta 0.57
Profit Margins 8.73%
Website https://www.thecloroxcompany.com

As of Oct. 10, 2026, 11:43 a.m. EDT: Market participants are positioning for volatility rather than a clear directional move. Open interest is heavily skewed toward out-of-the-money contracts for both calls and puts, with significant concentration at the money strikes around $85. This suggests traders are hedging against a range-bound outcome or expecting a sharp test of support and resistance levels rather than a sustained trend.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.18% 4.65% 3.86% 3.54%
Dividend History
Date Dividend Yield %
2026-08-12 1.25000 1.181921
2026-04-22 1.24000 1.280330
2026-01-28 1.24000 1.139706
2025-10-22 1.24000 1.049247
2025-08-13 1.24000 1.009032
2025-04-23 1.22000 0.877004
2025-01-29 1.22000 0.773082
2024-10-23 1.22000 0.767199
2024-08-14 1.22000 0.844174
2024-04-23 1.20000 0.822087
2024-01-23 1.20000 0.836295
2023-10-24 1.20000 0.986680
2023-08-08 1.20000 0.740329
2023-04-25 1.18000 0.715585
2023-01-24 1.18000 0.836998
2022-10-25 1.18000 0.840097
2022-07-26 1.18000 0.812448
2022-04-26 1.16000 0.793054
2022-01-25 1.16000 0.664642
2021-10-26 1.16000 0.719558
2021-07-27 1.16000 0.634469
2021-04-20 1.11000 0.570782
2021-01-26 1.11000 0.521151
2020-11-03 1.11000 0.522968
2020-07-28 1.11000 0.485671
2020-04-21 1.06000 0.555643
2020-01-28 1.06000 0.679182
2019-10-29 1.06000 0.709220
2019-07-30 1.06000 0.641763
2019-04-23 0.96000 0.625285
2019-01-22 0.96000 0.635005
2018-10-30 0.96000 0.628190
2018-07-31 0.96000 0.710217
2018-04-24 0.96000 0.835073
2018-01-23 0.84000 0.585284
2017-10-24 0.84000 0.660325
2017-07-17 0.84000 0.638929
2017-04-17 0.80000 0.592329
2017-01-23 0.80000 0.661157
2016-10-24 0.80000 0.674195
2016-07-25 0.80000 0.594884
2016-04-18 0.77000 0.608696
2016-01-25 0.77000 0.615803
2015-10-26 0.77000 0.630941
2015-07-20 0.77000 0.696140
2015-04-20 0.74000 0.682216
2015-01-26 0.74000 0.684235
2014-10-27 0.74000 0.752262
2014-07-21 0.74000 0.813992
2014-04-21 0.71000 0.788714
2014-01-27 0.71000 0.811893
2013-10-28 0.71000 0.795429
2013-07-22 0.71000 0.821759
2013-04-22 0.64000 0.717087
2013-01-18 0.64000 0.832900
2012-10-22 0.64000 0.866974
2012-07-23 0.64000 0.880936
2012-04-23 0.60000 0.869313
2012-01-24 0.60000 0.874253
2011-10-24 0.60000 0.884956
2011-07-25 0.60000 0.825423
2011-04-25 0.55000 0.802451
2011-01-25 0.55000 0.867919
2010-10-25 0.55000 0.814574
2010-07-26 0.55000 0.836502
2010-04-26 0.50000 0.775555
2010-01-26 0.50000 0.843739
2009-10-26 0.50000 0.858369
2009-07-23 0.50000 0.836540
2009-04-23 0.46000 0.826149
2009-01-26 0.46000 0.948258
2008-10-24 0.46000 0.848239
2008-07-24 0.46000 0.851536
2008-04-23 0.40000 0.723720
2008-01-24 0.40000 0.666223
2007-10-29 0.40000 0.652209
2007-07-25 0.40000 0.619291
2007-04-25 0.31000 0.465745
2007-01-29 0.31000 0.477732
2006-10-27 0.29000 0.451151
2006-07-27 0.29000 0.483172
2006-04-26 0.29000 0.447807
2006-01-25 0.29000 0.498196
2005-10-27 0.28000 0.525131
2005-07-27 0.28000 0.510669
2005-04-26 0.28000 0.436477
2005-01-27 0.28000 0.486957
2004-10-27 0.27000 0.492072
2004-07-26 0.27000 0.544794
2004-04-26 0.27000 0.523459
2004-01-27 0.27000 0.542495
2003-10-28 0.27000 0.593537
2003-07-29 0.27000 0.618415
2003-04-28 0.22000 0.478573
2003-01-29 0.22000 0.570835
2002-10-29 0.22000 0.547536
2002-07-29 0.21000 0.551181
2002-04-26 0.21000 0.468645
2002-01-29 0.21000 0.525000
2001-10-29 0.21000 0.586592
2001-07-30 0.21000 0.588895
2001-04-26 0.21000 0.666667
2001-01-29 0.21000 0.640049
2000-10-27 0.21000 0.491228
2000-07-27 0.21000 0.516129
2000-04-26 0.20000 0.574506
2000-01-27 0.20000 0.423280
1999-10-27 0.20000 0.483384
1999-07-28 0.20000 0.354767
1999-04-28 0.18000 0.315789
1999-01-25 0.18000 0.310847
1998-10-21 0.18000 0.352941
1998-07-22 0.18000 0.370895
1998-04-22 0.16000 0.376748
1998-01-28 0.16000 0.420707
1997-10-22 0.16000 0.465032
1997-07-24 0.16000 0.486692
1997-04-23 0.14500 0.472505
1997-01-29 0.14500 0.498925
1996-10-23 0.14500 0.574257
1996-07-24 0.14500 0.658156
1996-04-24 0.13250 0.666667
1996-01-24 0.13250 0.643399
1995-10-25 0.13250 0.728522
1995-07-26 0.13250 0.807619
1995-04-24 0.12000 0.829374
1995-01-23 0.12000 0.851441
1994-10-24 0.12000 0.897196
1994-07-25 0.12000 0.994819
1994-04-25 0.11250 0.893300
1994-01-24 0.11250 0.891089
1993-10-25 0.11250 0.861244
1993-07-26 0.11250 0.853081
1993-04-26 0.11250 0.960000
1993-01-25 0.10500 0.920548
1992-10-26 0.10500 0.949153
1992-07-27 0.10500 0.908108
1992-04-27 0.10500 0.891247
1992-01-27 0.09750 0.878873
1991-10-21 0.09750 0.965944
1991-07-22 0.09750 1.016287
1991-04-22 0.09750 0.993631
1991-01-22 0.09000 0.941176
1990-10-22 0.09000 1.054945
1990-07-23 0.09000 0.825215
1990-04-23 0.09000 0.920128
1990-01-22 0.07750 0.802589
1989-10-24 0.07750 0.746988
1989-07-24 0.07750 0.763077
1989-04-24 0.07750 0.879433
1989-01-23 0.06500 0.825397
1988-10-24 0.06500 0.790875
1988-07-25 0.06500 0.945455
1988-04-25 0.06500 0.896552
1988-01-25 0.05500 0.771930
1987-10-26 0.05500 0.826291
1987-07-27 0.05500 0.674330
1987-01-26 0.04750 0.635983
1986-10-27 0.04750 0.750617
1986-07-28 0.04750 0.650964
1986-04-28 0.04750 0.741463
1986-01-27 0.04250 0.755556
1985-10-28 0.04250 0.800000
1985-07-29 0.04250 0.931507
1985-04-29 0.04250 0.971429
1985-01-28 0.03750 1.030043
1984-10-29 0.03750 1.071429
1984-07-30 0.03750 1.218274
1984-04-30 0.03750 1.121495
1984-01-30 0.03250 0.916300
1983-10-31 0.03250 1.029703
1983-07-29 0.03250 0.790875
1983-04-26 0.01875 0.485830
1973-04-18 0.06500 1.444444
Additional Data
dividendYield 5.92
exDividendDate 2026-10-28
trailingAnnualDividendRate 4.97
trailingAnnualDividendYield 0.05885139
lastDividendValue 1.25
lastDividendDate 2026-08-12
dividendDate 2026-11-13

Info Dump

Attribute Value
52 Week Change -0.28649884
Address1 1,221 Broadway
All Time High 239.87
All Time Low 0.6875
Ask 84.86
Ask Size 400
Audit Risk 7
Average Analyst Rating 3.2 - Hold
Average Daily Volume10 Day 2,457,520
Average Daily Volume3 Month 2,849,810
Average Volume 2,849,810
Average Volume10Days 2,457,520
Beta 0.574
Bid 84.75
Bid Size 1,200
Board Risk 4
Book Value 0.744
City Oakland
Compensation As Of Epoch Date 1,798,675,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 84.97
Current Ratio 0.658
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 85.3812
Day Low 83.88
Debt To Equity 2,221.429
Display Name Clorox
Dividend Date 1,794,528,000
Dividend Yield 5.92
Earnings Call Timestamp End 1,793,649,600
Earnings Call Timestamp Start 1,793,649,600
Earnings Growth -0.501
Earnings Quarterly Growth -0.509
Earnings Timestamp 1,793,649,600
Earnings Timestamp End 1,793,649,600
Earnings Timestamp Start 1,793,649,600
Ebitda 1,140,000,000
Ebitda Margins 0.16964
Enterprise To Ebitda 13.941
Enterprise To Revenue 2.365
Enterprise Value 15,892,507,648
Eps Current Year 5.73881
Eps Forward 6.24415
Eps Trailing Twelve Months 4.81
Esg Populated 0
Ex Dividend Date 1,793,145,600
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 93.6342
Fifty Day Average Change -8.6642
Fifty Day Average Change Percent -0.092532426
Fifty Two Week Change Percent -28.649885
Fifty Two Week High 128.9
Fifty Two Week High Change -43.929993
Fifty Two Week High Change Percent -0.34080678
Fifty Two Week Low 79.12
Fifty Two Week Low Change 5.8499985
Fifty Two Week Low Change Percent 0.0739383
Fifty Two Week Range 79.12 - 128.9
Financial Currency USD
First Trade Date Milliseconds 99,153,000,000
Five Year Avg Dividend Yield 3.46
Float Shares 120,494,444
Forward Eps 6.24415
Forward P E 13.607937
Free Cashflow 110,375,000
Full Exchange Name NYSE
Full Time Employees 9,200
Fullday Change -0.019996643
Fullday Change Percent -0.02370675
Fullday Price 84.831
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.42321
Gross Profits 2,844,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.0069199996
Held Percent Institutions 0.88384
Implied Shares Outstanding 120,938,184
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ir Website http://investors.thecloroxcompany.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,786,492,800
Last Dividend Value 1.25
Last Fiscal Year End 1,782,777,600
Last Split Date 935,452,800
Last Split Factor 2:1
Long Business Summary The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Long Name The Clorox Company
Market us_market
Market Cap 10,276,117,504
Market State POST
Max Age 86,400
Message Board Id finmb_89450
Most Recent Quarter 1,782,777,600
Net Income To Common 587,000,000
Next Fiscal Year End 1,814,313,600
Non Diluted Market Cap 10,150,948,559
Number Of Analyst Opinions 17
Open 84.91
Operating Cashflow 612,000,000
Operating Margins 0.12885
Overall Risk 7
Payout Ratio 1.0312
Peg Ratio 1.06
Phone 510 271 7000
Post Market Change -0.13899994
Post Market Change Percent -0.16358708
Post Market Price 84.831
Post Market Time 1,792,019,748
Previous Close 84.45
Price Eps Current Year 14.806206
Price Hint 2
Price To Book 114.206985
Price To Sales Trailing12 Months 1.5291841
Profit Margins 0.087349996
Quick Ratio 0.337
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.22222
Region US
Regular Market Change 0.520004
Regular Market Change Percent 0.615754
Regular Market Day High 85.3812
Regular Market Day Low 83.88
Regular Market Day Range 83.88 - 85.3812
Regular Market Open 84.91
Regular Market Previous Close 84.45
Regular Market Price 84.97
Regular Market Time 1,792,008,002
Regular Market Volume 2,354,922
Return On Assets 0.08321
Return On Equity 1.6376
Revenue Growth -0.02
Revenue Per Share 55.184
Sand P52 Week Change 0.17004645
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 8
Shares Outstanding 120,938,184
Shares Percent Shares Out 0.0958
Shares Short 11,584,354
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 10,673,741
Short Name Clorox Company (The)
Short Percent Of Float 0.1104
Short Ratio 3.19
Source Interval 15
State CA
Symbol CLX
Target High Price 154.0
Target Low Price 74.0
Target Mean Price 98.88235
Target Median Price 98.0
Total Cash 143,000,000
Total Cash Per Share 1.182
Total Debt 5,598,000,128
Total Revenue 6,720,000,000
Tradeable 0
Trailing Annual Dividend Rate 4.97
Trailing Annual Dividend Yield 0.05885139
Trailing Eps 4.81
Trailing P E 17.665281
Trailing Peg Ratio 1.0911
Triggerable 1
Two Hundred Day Average 100.83545
Two Hundred Day Average Change -15.865448
Two Hundred Day Average Change Percent -0.15733999
Type Disp Equity
Volume 2,354,922
Website https://www.thecloroxcompany.com
Zip 94,612-1888