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The Clorox Company (CLX)

Consumer Defensive | Household & Personal Products | Oakland, United States | NYSE
95.05 USD -1.51 (-1.564%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 95.00 -0.05 (-0.050%) ⇩ (July 13, 2026, 7:58 p.m. EDT)
Short-term:★★★⯪☆Long-term:★★⯪☆☆Dividends:★★★⯪☆
Hot Take ↕ | July 11, 2026, 6:11 a.m. EDT

Clorox presents a classic defensive dilemma: a robust 5.3% yield anchored by consistent dividend hikes sits atop a balance sheet showing signs of strain, including negative book value and high leverage. While the stock has staged a technical recovery above its 50-day moving average, the broader nine-year trajectory remains in the red, and revenue growth has effectively stalled at 0.1%. The options market agrees with a cautious stance, with heavy put positioning at the 90 level acting as a safety net against further downside, while call buyers target the 100 strike as a near-term ceiling. For investors seeking income, the payout is attractive but carries a premium risk given the 80% payout ratio. For growth seekers, the stagnant earnings and lack of capital efficiency make this a neutral hold rather than a compelling long-term compounder.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.037941
AutoTheta0.054128
MSTL0.119595
AutoARIMA0.123909

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 48%
H-stat 0.10
Ljung-Box p 0.000
Jarque-Bera p 0.221
Excess Kurtosis -0.89
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-04-21
Last Dividend Date 2026-04-21
Debt to Equity Ratio 4876.087
Revenue per Share 55.323
Market Cap 11,493,574,656
Trailing P/E 15.46
Forward P/E 15.52
Beta 0.53
Profit Margins 11.18%
Website https://www.thecloroxcompany.com

As of July 11, 2026, 6:11 a.m. EDT: Speculators are positioning for a range-bound trade with a defined floor. Call open interest builds a wall at the 100 and 105 strikes, suggesting upside targets near the 50-day average, while put open interest concentrates heavily at the 90 strike, establishing a downside defense level. Implied volatility is elevated on deep out-of-the-money strikes, indicating a willingness to pay for tail-risk protection on both sides.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.28% 4.48% 3.71% 3.43%
Dividend History
Date Dividend Yield %
2026-04-22 1.24000 1.280330
2026-01-28 1.24000 1.139706
2025-10-22 1.24000 1.049247
2025-08-13 1.24000 1.009032
2025-04-23 1.22000 0.877004
2025-01-29 1.22000 0.773082
2024-10-23 1.22000 0.767199
2024-08-14 1.22000 0.844174
2024-04-23 1.20000 0.822087
2024-01-23 1.20000 0.836295
2023-10-24 1.20000 0.986680
2023-08-08 1.20000 0.740329
2023-04-25 1.18000 0.715585
2023-01-24 1.18000 0.836998
2022-10-25 1.18000 0.840097
2022-07-26 1.18000 0.812448
2022-04-26 1.16000 0.793054
2022-01-25 1.16000 0.664642
2021-10-26 1.16000 0.719558
2021-07-27 1.16000 0.634469
2021-04-20 1.11000 0.570782
2021-01-26 1.11000 0.521151
2020-11-03 1.11000 0.522968
2020-07-28 1.11000 0.485671
2020-04-21 1.06000 0.555643
2020-01-28 1.06000 0.679182
2019-10-29 1.06000 0.709220
2019-07-30 1.06000 0.641763
2019-04-23 0.96000 0.625285
2019-01-22 0.96000 0.635005
2018-10-30 0.96000 0.628190
2018-07-31 0.96000 0.710217
2018-04-24 0.96000 0.835073
2018-01-23 0.84000 0.585284
2017-10-24 0.84000 0.660325
2017-07-17 0.84000 0.638929
2017-04-17 0.80000 0.592329
2017-01-23 0.80000 0.661157
2016-10-24 0.80000 0.674195
2016-07-25 0.80000 0.594884
2016-04-18 0.77000 0.608696
2016-01-25 0.77000 0.615803
2015-10-26 0.77000 0.630941
2015-07-20 0.77000 0.696140
2015-04-20 0.74000 0.682216
2015-01-26 0.74000 0.684235
2014-10-27 0.74000 0.752262
2014-07-21 0.74000 0.813992
2014-04-21 0.71000 0.788714
2014-01-27 0.71000 0.811893
2013-10-28 0.71000 0.795429
2013-07-22 0.71000 0.821759
2013-04-22 0.64000 0.717087
2013-01-18 0.64000 0.832900
2012-10-22 0.64000 0.866974
2012-07-23 0.64000 0.880936
2012-04-23 0.60000 0.869313
2012-01-24 0.60000 0.874253
2011-10-24 0.60000 0.884956
2011-07-25 0.60000 0.825423
2011-04-25 0.55000 0.802451
2011-01-25 0.55000 0.867919
2010-10-25 0.55000 0.814574
2010-07-26 0.55000 0.836502
2010-04-26 0.50000 0.775555
2010-01-26 0.50000 0.843739
2009-10-26 0.50000 0.858369
2009-07-23 0.50000 0.836540
2009-04-23 0.46000 0.826149
2009-01-26 0.46000 0.948258
2008-10-24 0.46000 0.848239
2008-07-24 0.46000 0.851536
2008-04-23 0.40000 0.723720
2008-01-24 0.40000 0.666223
2007-10-29 0.40000 0.652209
2007-07-25 0.40000 0.619291
2007-04-25 0.31000 0.465745
2007-01-29 0.31000 0.477732
2006-10-27 0.29000 0.451151
2006-07-27 0.29000 0.483172
2006-04-26 0.29000 0.447807
2006-01-25 0.29000 0.498196
2005-10-27 0.28000 0.525131
2005-07-27 0.28000 0.510669
2005-04-26 0.28000 0.436477
2005-01-27 0.28000 0.486957
2004-10-27 0.27000 0.492072
2004-07-26 0.27000 0.544794
2004-04-26 0.27000 0.523459
2004-01-27 0.27000 0.542495
2003-10-28 0.27000 0.593537
2003-07-29 0.27000 0.618415
2003-04-28 0.22000 0.478573
2003-01-29 0.22000 0.570835
2002-10-29 0.22000 0.547536
2002-07-29 0.21000 0.551181
2002-04-26 0.21000 0.468645
2002-01-29 0.21000 0.525000
2001-10-29 0.21000 0.586592
2001-07-30 0.21000 0.588895
2001-04-26 0.21000 0.666667
2001-01-29 0.21000 0.640049
2000-10-27 0.21000 0.491228
2000-07-27 0.21000 0.516129
2000-04-26 0.20000 0.574506
2000-01-27 0.20000 0.423280
1999-10-27 0.20000 0.483384
1999-07-28 0.20000 0.354767
1999-04-28 0.18000 0.315789
1999-01-25 0.18000 0.310847
1998-10-21 0.18000 0.352941
1998-07-22 0.18000 0.370895
1998-04-22 0.16000 0.376748
1998-01-28 0.16000 0.420707
1997-10-22 0.16000 0.465032
1997-07-24 0.16000 0.486692
1997-04-23 0.14500 0.472505
1997-01-29 0.14500 0.498925
1996-10-23 0.14500 0.574257
1996-07-24 0.14500 0.658156
1996-04-24 0.13250 0.666667
1996-01-24 0.13250 0.643399
1995-10-25 0.13250 0.728522
1995-07-26 0.13250 0.807619
1995-04-24 0.12000 0.829374
1995-01-23 0.12000 0.851441
1994-10-24 0.12000 0.897196
1994-07-25 0.12000 0.994819
1994-04-25 0.11250 0.893300
1994-01-24 0.11250 0.891089
1993-10-25 0.11250 0.861244
1993-07-26 0.11250 0.853081
1993-04-26 0.11250 0.960000
1993-01-25 0.10500 0.920548
1992-10-26 0.10500 0.949153
1992-07-27 0.10500 0.908108
1992-04-27 0.10500 0.891247
1992-01-27 0.09750 0.878873
1991-10-21 0.09750 0.965944
1991-07-22 0.09750 1.016287
1991-04-22 0.09750 0.993631
1991-01-22 0.09000 0.941176
1990-10-22 0.09000 1.054945
1990-07-23 0.09000 0.825215
1990-04-23 0.09000 0.920128
1990-01-22 0.07750 0.802589
1989-10-24 0.07750 0.746988
1989-07-24 0.07750 0.763077
1989-04-24 0.07750 0.879433
1989-01-23 0.06500 0.825397
1988-10-24 0.06500 0.790875
1988-07-25 0.06500 0.945455
1988-04-25 0.06500 0.896552
1988-01-25 0.05500 0.771930
1987-10-26 0.05500 0.826291
1987-07-27 0.05500 0.674330
1987-01-26 0.04750 0.635983
1986-10-27 0.04750 0.750617
1986-07-28 0.04750 0.650964
1986-04-28 0.04750 0.741463
1986-01-27 0.04250 0.755556
1985-10-28 0.04250 0.800000
1985-07-29 0.04250 0.931507
1985-04-29 0.04250 0.971429
1985-01-28 0.03750 1.030043
1984-10-29 0.03750 1.071429
1984-07-30 0.03750 1.218274
1984-04-30 0.03750 1.121495
1984-01-30 0.03250 0.916300
1983-10-31 0.03250 1.029703
1983-07-29 0.03250 0.790875
1983-04-26 0.01875 0.485830
1973-04-18 0.06500 1.444444
Additional Data
dividendRate 4.96
dividendYield 5.14
exDividendDate 2026-04-22
trailingAnnualDividendRate 4.96
trailingAnnualDividendYield 0.051367026
lastDividendValue 1.24
lastDividendDate 2026-04-22
dividendDate 2026-05-08

Info Dump

Attribute Value
52 Week Change -0.24207222
Address1 1,221 Broadway
All Time High 239.87
All Time Low 0.6875
Ask 0.0
Ask Size 100
Audit Risk 7
Average Analyst Rating 3.1 - Hold
Average Daily Volume10 Day 2,161,840
Average Daily Volume3 Month 2,887,888
Average Volume 2,887,888
Average Volume10Days 2,161,840
Beta 0.531
Bid 0.0
Bid Size 100
Board Risk 3
Book Value -0.554
City Oakland
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 95.05
Current Ratio 0.84
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 97.5049
Day Low 93.85
Debt To Equity 4,876.087
Dividend Date 1,778,198,400
Dividend Rate 4.96
Dividend Yield 5.14
Earnings Call Timestamp End 1,785,790,800
Earnings Call Timestamp Start 1,785,790,800
Earnings Growth 0.027
Earnings Quarterly Growth 0.005
Earnings Timestamp 1,785,787,200
Earnings Timestamp End 1,785,787,200
Earnings Timestamp Start 1,785,787,200
Ebitda 1,274,000,000
Ebitda Margins 0.18846
Enterprise To Ebitda 11.732
Enterprise To Revenue 2.211
Enterprise Value 14,946,574,336
Eps Current Year 5.53291
Eps Forward 6.12467
Eps Trailing Twelve Months 6.15
Esg Populated 0
Ex Dividend Date 1,776,816,000
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 93.7104
Fifty Day Average Change 1.3395996
Fifty Day Average Change Percent 0.0142951
Fifty Two Week Change Percent -24.207222
Fifty Two Week High 132.03
Fifty Two Week High Change -36.979996
Fifty Two Week High Change Percent -0.28008783
Fifty Two Week Low 84.7
Fifty Two Week Low Change 10.350006
Fifty Two Week Low Change Percent 0.12219606
Fifty Two Week Range 84.7 - 132.03
Financial Currency USD
First Trade Date Milliseconds 99,153,000,000
Five Year Avg Dividend Yield 3.41
Float Shares 120,509,009
Forward Eps 6.12467
Forward P E 15.519204
Free Cashflow 62,750,000
Full Exchange Name NYSE
Full Time Employees 7,600
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.43846
Gross Profits 2,964,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.00721
Held Percent Institutions 0.86204004
Implied Shares Outstanding 120,921,351
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ir Website http://investors.thecloroxcompany.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,776,816,000
Last Dividend Value 1.24
Last Fiscal Year End 1,751,241,600
Last Split Date 935,452,800
Last Split Factor 2:1
Long Business Summary The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Long Name The Clorox Company
Market us_market
Market Cap 11,493,574,656
Market State PREPRE
Max Age 86,400
Message Board Id finmb_89450
Most Recent Quarter 1,774,915,200
Net Income To Common 756,000,000
Next Fiscal Year End 1,782,777,600
Non Diluted Market Cap 11,676,165,652
Number Of Analyst Opinions 17
Open 97.0
Operating Cashflow 576,000,000
Operating Margins 0.17006001
Overall Risk 7
Payout Ratio 0.8033
Peg Ratio 2.19
Phone 510 271 7000
Post Market Change -0.05000305
Post Market Change Percent -0.0526071
Post Market Price 95.0
Post Market Time 1,783,987,107
Previous Close 96.56
Price Eps Current Year 17.179026
Price Hint 2
Price To Book -171.57039
Price To Sales Trailing12 Months 1.700233
Profit Margins 0.111829996
Quick Ratio 0.59
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.10526
Region US
Regular Market Change -1.50999
Regular Market Change Percent -1.56379
Regular Market Day High 97.5049
Regular Market Day Low 93.85
Regular Market Day Range 93.85 - 97.5049
Regular Market Open 97.0
Regular Market Previous Close 96.56
Regular Market Price 95.05
Regular Market Time 1,783,972,802
Regular Market Volume 2,676,363
Return On Assets 0.110369995
Return On Equity 5.46099
Revenue Growth 0.001
Revenue Per Share 55.323
Sand P52 Week Change 0.20847368
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 8
Shares Outstanding 120,921,351
Shares Percent Shares Out 0.0938
Shares Short 11,336,366
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 9,285,877
Short Name Clorox Company (The)
Short Percent Of Float 0.108
Short Ratio 4.37
Source Interval 15
State CA
Symbol CLX
Target High Price 155.0
Target Low Price 77.0
Target Mean Price 104.47059
Target Median Price 97.0
Total Cash 1,192,000,000
Total Cash Per Share 9.858
Total Debt 4,486,000,128
Total Revenue 6,760,000,000
Tradeable 0
Trailing Annual Dividend Rate 4.96
Trailing Annual Dividend Yield 0.051367026
Trailing Eps 6.15
Trailing P E 15.455285
Trailing Peg Ratio 2.1896
Triggerable 1
Two Hundred Day Average 106.1207
Two Hundred Day Average Change -11.070694
Two Hundred Day Average Change Percent -0.104321726
Type Disp Equity
Volume 2,676,363
Website https://www.thecloroxcompany.com
Zip 94,612-1888