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The Clorox Company (CLX)

Consumer Defensive | Household & Personal Products | Oakland, United States | NYSE
102.53 USD -1.10 (-1.061%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 102.46 -0.07 (-0.072%) ⇩ (Aug. 28, 2026, 7:57 p.m. EDT)
Short-term:★★★☆☆Long-term:★⯪☆☆☆Dividends:★⯪☆☆☆
Hot Take ↕ | Aug. 22, 2026, 4:16 a.m. EDT

The Clorox Company presents a stark dichotomy: a high-yield defensive stock masking severe operational deterioration. While the price remains above key moving averages, suggesting short-term technical resilience, the underlying business is under stress. Earnings growth has collapsed by half, and revenue is shrinking, which contradicts the defensive narrative. The dividend yield appears attractive at nearly 5 percent, but the payout ratio exceeds 100 percent, meaning the company is paying out more than it earns, a clear warning sign of unsustainability. Long-term investors should be wary of this value trap where the balance sheet is strained and growth has stalled, despite the current technical uptick.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.054111
AutoETS0.054118
MSTL0.056243
AutoARIMA0.066581

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 38%
H-stat 33.80
Ljung-Box p 0.000
Jarque-Bera p 0.084
Excess Kurtosis -1.58
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-08-11
Last Dividend Date 2026-08-11
Debt to Equity Ratio 2221.429
Revenue per Share 55.184
Market Cap 12,399,055,872
Trailing P/E 21.54
Forward P/E 16.30
Beta 0.54
Profit Margins 8.73%
Website https://www.thecloroxcompany.com

As of Aug. 22, 2026, 4:16 a.m. EDT: Speculators are split, with heavy open interest in protective puts at lower strikes (90, 95) suggesting a floor, while call volume spikes at higher strikes (130) indicate bets on a recovery. Implied volatility is elevated on deep in-the-money strikes, reflecting uncertainty about the company's ability to sustain operations versus the current price level.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.18% 4.65% 3.86% 3.54%
Dividend History
Date Dividend Yield %
2026-08-12 1.25000 1.181921
2026-04-22 1.24000 1.280330
2026-01-28 1.24000 1.139706
2025-10-22 1.24000 1.049247
2025-08-13 1.24000 1.009032
2025-04-23 1.22000 0.877004
2025-01-29 1.22000 0.773082
2024-10-23 1.22000 0.767199
2024-08-14 1.22000 0.844174
2024-04-23 1.20000 0.822087
2024-01-23 1.20000 0.836295
2023-10-24 1.20000 0.986680
2023-08-08 1.20000 0.740329
2023-04-25 1.18000 0.715585
2023-01-24 1.18000 0.836998
2022-10-25 1.18000 0.840097
2022-07-26 1.18000 0.812448
2022-04-26 1.16000 0.793054
2022-01-25 1.16000 0.664642
2021-10-26 1.16000 0.719558
2021-07-27 1.16000 0.634469
2021-04-20 1.11000 0.570782
2021-01-26 1.11000 0.521151
2020-11-03 1.11000 0.522968
2020-07-28 1.11000 0.485671
2020-04-21 1.06000 0.555643
2020-01-28 1.06000 0.679182
2019-10-29 1.06000 0.709220
2019-07-30 1.06000 0.641763
2019-04-23 0.96000 0.625285
2019-01-22 0.96000 0.635005
2018-10-30 0.96000 0.628190
2018-07-31 0.96000 0.710217
2018-04-24 0.96000 0.835073
2018-01-23 0.84000 0.585284
2017-10-24 0.84000 0.660325
2017-07-17 0.84000 0.638929
2017-04-17 0.80000 0.592329
2017-01-23 0.80000 0.661157
2016-10-24 0.80000 0.674195
2016-07-25 0.80000 0.594884
2016-04-18 0.77000 0.608696
2016-01-25 0.77000 0.615803
2015-10-26 0.77000 0.630941
2015-07-20 0.77000 0.696140
2015-04-20 0.74000 0.682216
2015-01-26 0.74000 0.684235
2014-10-27 0.74000 0.752262
2014-07-21 0.74000 0.813992
2014-04-21 0.71000 0.788714
2014-01-27 0.71000 0.811893
2013-10-28 0.71000 0.795429
2013-07-22 0.71000 0.821759
2013-04-22 0.64000 0.717087
2013-01-18 0.64000 0.832900
2012-10-22 0.64000 0.866974
2012-07-23 0.64000 0.880936
2012-04-23 0.60000 0.869313
2012-01-24 0.60000 0.874253
2011-10-24 0.60000 0.884956
2011-07-25 0.60000 0.825423
2011-04-25 0.55000 0.802451
2011-01-25 0.55000 0.867919
2010-10-25 0.55000 0.814574
2010-07-26 0.55000 0.836502
2010-04-26 0.50000 0.775555
2010-01-26 0.50000 0.843739
2009-10-26 0.50000 0.858369
2009-07-23 0.50000 0.836540
2009-04-23 0.46000 0.826149
2009-01-26 0.46000 0.948258
2008-10-24 0.46000 0.848239
2008-07-24 0.46000 0.851536
2008-04-23 0.40000 0.723720
2008-01-24 0.40000 0.666223
2007-10-29 0.40000 0.652209
2007-07-25 0.40000 0.619291
2007-04-25 0.31000 0.465745
2007-01-29 0.31000 0.477732
2006-10-27 0.29000 0.451151
2006-07-27 0.29000 0.483172
2006-04-26 0.29000 0.447807
2006-01-25 0.29000 0.498196
2005-10-27 0.28000 0.525131
2005-07-27 0.28000 0.510669
2005-04-26 0.28000 0.436477
2005-01-27 0.28000 0.486957
2004-10-27 0.27000 0.492072
2004-07-26 0.27000 0.544794
2004-04-26 0.27000 0.523459
2004-01-27 0.27000 0.542495
2003-10-28 0.27000 0.593537
2003-07-29 0.27000 0.618415
2003-04-28 0.22000 0.478573
2003-01-29 0.22000 0.570835
2002-10-29 0.22000 0.547536
2002-07-29 0.21000 0.551181
2002-04-26 0.21000 0.468645
2002-01-29 0.21000 0.525000
2001-10-29 0.21000 0.586592
2001-07-30 0.21000 0.588895
2001-04-26 0.21000 0.666667
2001-01-29 0.21000 0.640049
2000-10-27 0.21000 0.491228
2000-07-27 0.21000 0.516129
2000-04-26 0.20000 0.574506
2000-01-27 0.20000 0.423280
1999-10-27 0.20000 0.483384
1999-07-28 0.20000 0.354767
1999-04-28 0.18000 0.315789
1999-01-25 0.18000 0.310847
1998-10-21 0.18000 0.352941
1998-07-22 0.18000 0.370895
1998-04-22 0.16000 0.376748
1998-01-28 0.16000 0.420707
1997-10-22 0.16000 0.465032
1997-07-24 0.16000 0.486692
1997-04-23 0.14500 0.472505
1997-01-29 0.14500 0.498925
1996-10-23 0.14500 0.574257
1996-07-24 0.14500 0.658156
1996-04-24 0.13250 0.666667
1996-01-24 0.13250 0.643399
1995-10-25 0.13250 0.728522
1995-07-26 0.13250 0.807619
1995-04-24 0.12000 0.829374
1995-01-23 0.12000 0.851441
1994-10-24 0.12000 0.897196
1994-07-25 0.12000 0.994819
1994-04-25 0.11250 0.893300
1994-01-24 0.11250 0.891089
1993-10-25 0.11250 0.861244
1993-07-26 0.11250 0.853081
1993-04-26 0.11250 0.960000
1993-01-25 0.10500 0.920548
1992-10-26 0.10500 0.949153
1992-07-27 0.10500 0.908108
1992-04-27 0.10500 0.891247
1992-01-27 0.09750 0.878873
1991-10-21 0.09750 0.965944
1991-07-22 0.09750 1.016287
1991-04-22 0.09750 0.993631
1991-01-22 0.09000 0.941176
1990-10-22 0.09000 1.054945
1990-07-23 0.09000 0.825215
1990-04-23 0.09000 0.920128
1990-01-22 0.07750 0.802589
1989-10-24 0.07750 0.746988
1989-07-24 0.07750 0.763077
1989-04-24 0.07750 0.879433
1989-01-23 0.06500 0.825397
1988-10-24 0.06500 0.790875
1988-07-25 0.06500 0.945455
1988-04-25 0.06500 0.896552
1988-01-25 0.05500 0.771930
1987-10-26 0.05500 0.826291
1987-07-27 0.05500 0.674330
1987-01-26 0.04750 0.635983
1986-10-27 0.04750 0.750617
1986-07-28 0.04750 0.650964
1986-04-28 0.04750 0.741463
1986-01-27 0.04250 0.755556
1985-10-28 0.04250 0.800000
1985-07-29 0.04250 0.931507
1985-04-29 0.04250 0.971429
1985-01-28 0.03750 1.030043
1984-10-29 0.03750 1.071429
1984-07-30 0.03750 1.218274
1984-04-30 0.03750 1.121495
1984-01-30 0.03250 0.916300
1983-10-31 0.03250 1.029703
1983-07-29 0.03250 0.790875
1983-04-26 0.01875 0.485830
1973-04-18 0.06500 1.444444
Additional Data
dividendRate 5.0
dividendYield 4.82
exDividendDate 2026-08-12
trailingAnnualDividendRate 4.97
trailingAnnualDividendYield 0.047959086
lastDividendValue 1.25
lastDividendDate 2026-08-12
dividendDate 2026-08-28

Info Dump

Attribute Value
52 Week Change -0.13627273
Address1 1,221 Broadway
All Time High 239.87
All Time Low 0.6875
Ask 102.85
Ask Size 100
Audit Risk 7
Average Analyst Rating 3.2 - Hold
Average Daily Volume10 Day 1,983,590
Average Daily Volume3 Month 2,485,629
Average Volume 2,485,629
Average Volume10Days 1,983,590
Beta 0.541
Bid 102.3
Bid Size 200
Board Risk 3
Book Value 0.744
City Oakland
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 102.53
Current Ratio 0.658
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 104.85
Day Low 102.25
Debt To Equity 2,221.429
Dividend Date 1,787,875,200
Dividend Rate 5.0
Dividend Yield 4.82
Earnings Call Timestamp End 1,785,790,800
Earnings Call Timestamp Start 1,785,790,800
Earnings Growth -0.501
Earnings Quarterly Growth -0.509
Earnings Timestamp 1,785,787,200
Earnings Timestamp End 1,793,736,000
Earnings Timestamp Start 1,793,736,000
Ebitda 1,140,000,000
Ebitda Margins 0.16964
Enterprise To Ebitda 15.804
Enterprise To Revenue 2.681
Enterprise Value 18,016,055,296
Eps Current Year 5.80668
Eps Forward 6.28836
Eps Trailing Twelve Months 4.76
Esg Populated 0
Ex Dividend Date 1,786,492,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 99.613
Fifty Day Average Change 2.9169998
Fifty Day Average Change Percent 0.029283324
Fifty Two Week Change Percent -13.627273
Fifty Two Week High 128.9
Fifty Two Week High Change -26.369995
Fifty Two Week High Change Percent -0.20457716
Fifty Two Week Low 84.7
Fifty Two Week Low Change 17.830002
Fifty Two Week Low Change Percent 0.2105077
Fifty Two Week Range 84.7 - 128.9
Financial Currency USD
First Trade Date Milliseconds 99,153,000,000
Five Year Avg Dividend Yield 3.41
Float Shares 120,525,886
Forward Eps 6.28836
Forward P E 16.304728
Free Cashflow 110,375,000
Full Exchange Name NYSE
Full Time Employees 9,200
Fullday Change -1.1
Fullday Change Percent -1.06147
Fullday Price 102.4582
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.42321
Gross Profits 2,844,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.00721
Held Percent Institutions 0.88093
Implied Shares Outstanding 120,931,005
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ir Website http://investors.thecloroxcompany.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,786,492,800
Last Dividend Value 1.25
Last Fiscal Year End 1,782,777,600
Last Split Date 935,452,800
Last Split Factor 2:1
Long Business Summary The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Long Name The Clorox Company
Market us_market
Market Cap 12,399,055,872
Market State CLOSED
Max Age 86,400
Message Board Id finmb_89450
Most Recent Quarter 1,782,777,600
Net Income To Common 587,000,000
Next Fiscal Year End 1,814,313,600
Non Diluted Market Cap 12,532,080,048
Number Of Analyst Opinions 17
Open 104.02
Operating Cashflow 612,000,000
Operating Margins 0.12885
Overall Risk 7
Payout Ratio 1.0312
Peg Ratio 1.31
Phone 510 271 7000
Post Market Change -0.07180023
Post Market Change Percent -0.07002851
Post Market Price 102.4582
Post Market Time 1,787,961,463
Previous Close 103.63
Price Eps Current Year 17.65725
Price Hint 2
Price To Book 137.80913
Price To Sales Trailing12 Months 1.8450975
Profit Margins 0.087349996
Quick Ratio 0.337
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.21053
Region US
Regular Market Change -1.1
Regular Market Change Percent -1.06147
Regular Market Day High 104.85
Regular Market Day Low 102.25
Regular Market Day Range 102.25 - 104.85
Regular Market Open 104.02
Regular Market Previous Close 103.63
Regular Market Price 102.53
Regular Market Time 1,787,947,203
Regular Market Volume 1,865,694
Return On Assets 0.08321
Return On Equity 1.6376
Revenue Growth -0.02
Revenue Per Share 55.184
Sand P52 Week Change 0.20504117
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 8
Shares Outstanding 120,931,005
Shares Percent Shares Out 0.0991
Shares Short 11,983,934
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 11,666,754
Short Name Clorox Company (The)
Short Percent Of Float 0.1142
Short Ratio 4.47
Source Interval 15
State CA
Symbol CLX
Target High Price 154.0
Target Low Price 77.0
Target Mean Price 101.64706
Target Median Price 100.0
Total Cash 143,000,000
Total Cash Per Share 1.182
Total Debt 5,598,000,128
Total Revenue 6,720,000,000
Tradeable 0
Trailing Annual Dividend Rate 4.97
Trailing Annual Dividend Yield 0.047959086
Trailing Eps 4.76
Trailing P E 21.539915
Trailing Peg Ratio 1.2975
Triggerable 1
Two Hundred Day Average 103.40335
Two Hundred Day Average Change -0.87335205
Two Hundred Day Average Change Percent -0.008446071
Type Disp Equity
Volume 1,865,694
Website https://www.thecloroxcompany.com
Zip 94,612-1888