Baozun Inc. (BZUN)Consumer Cyclical | Internet Retail | Shanghai, China | NasdaqGS
3.72 USD
+0.05
(1.362%)
⇧
(Oct. 16, 2026, 4 p.m.
EDT)
After hours: 3.72 |
Hot Take ↕ | Oct. 10, 2026, 4:22 a.m. EDT
The investment case here is a tale of two realities: a fundamentally distressed business trading at a bargain price, versus a technical setup that is finally showing signs of life. Fundamentally, the company is in a precarious spot with negative earnings, a crushing -81% decline over the last nine years, and a recent year-over-year drop. The market has rightly punished the deteriorating quality of the business, pricing in a value trap where the low P/E reflects poor prospects rather than a margin of safety. There is no dividend to provide income, and the balance sheet, while not insolvent, supports a struggling operation. However, the short-term outlook is shifting. After years of decline, the stock has stabilized near its lows, and the recent price action shows a tangible uptick, moving above key moving averages. This technical stabilization, combined with insider buying and a forward P/E that is surprisingly low, suggests the worst may be over. The options market agrees, with heavy positioning at the $5 target, hinting that traders see a path to recovery. While I cannot recommend a long-term hold given the structural damage to the business model, the confluence of technical stabilization, insider support, and a compressed valuation makes this a compelling high-risk, high-reward entry for a swing trade targeting the $4 to $5 range. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.062487 |
| AutoETS | 0.068809 |
| MSTL | 0.070091 |
| AutoARIMA | 0.095708 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 32% |
| H-stat | 11.57 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.024 |
| Excess Kurtosis | -0.03 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 34.205 |
| Revenue per Share | 180.224 |
| Market Cap | 215,931,328 |
| Trailing P/E | 26.57 |
| Forward P/E | 4.26 |
| Beta | 0.39 |
| Profit Margins | -1.30% |
| Website | https://www.baozun.com |
As of Oct. 10, 2026, 4:22 a.m. EDT: Speculators are positioning for a modest rebound toward the $5 strike, evidenced by significant open interest there relative to volume. However, the overwhelming majority of open interest sits out-of-the-money, suggesting a speculative bet on volatility expansion rather than a deep conviction in a sustained rally. Put writers are heavily exposed at the $2.50 level, creating a potential floor, while call writers are less active, indicating limited hedging against a sharp spike.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.016393423 |
| Address1 | No. 1-9, West Jiangchang Road |
| Address2 | Lane 510 |
| All Time High | 67.41 |
| All Time Low | 1.9 |
| Ask | 4.67 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 464,450 |
| Average Daily Volume3 Month | 246,048 |
| Average Volume | 246,048 |
| Average Volume10Days | 464,450 |
| Beta | 0.393 |
| Bid | 2.8 |
| Bid Size | 2 |
| Book Value | 9.351097 |
| City | Shanghai |
| Compensation As Of Epoch Date | 1,735,603,200 |
| Country | China |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 3.72 |
| Current Ratio | 1.9 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 3.9 |
| Day Low | 3.63 |
| Debt To Equity | 34.205 |
| Display Name | Baozun |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,787,830,200 |
| Earnings Call Timestamp Start | 1,787,830,200 |
| Earnings Timestamp | 1,787,833,800 |
| Earnings Timestamp End | 1,795,523,400 |
| Earnings Timestamp Start | 1,795,523,400 |
| Ebitda | 347,772,992 |
| Ebitda Margins | 0.033269998 |
| Enterprise To Ebitda | 3.367 |
| Enterprise To Revenue | 0.112 |
| Enterprise Value | 1,170,791,424 |
| Eps Current Year | 3.55173 |
| Eps Forward | 0.87354964 |
| Eps Trailing Twelve Months | 0.14 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 15 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 2.9892 |
| Fifty Day Average Change | 0.7307999 |
| Fifty Day Average Change Percent | 0.24448009 |
| Fifty Two Week Change Percent | 1.6393423 |
| Fifty Two Week High | 3.9 |
| Fifty Two Week High Change | -0.18000007 |
| Fifty Two Week High Change Percent | -0.046153862 |
| Fifty Two Week Low | 2.07 |
| Fifty Two Week Low Change | 1.6500001 |
| Fifty Two Week Low Change Percent | 0.7971015 |
| Fifty Two Week Range | 2.07 - 3.9 |
| Financial Currency | CNY |
| First Trade Date Milliseconds | 1,432,128,600,000 |
| Float Shares | 41,549,876 |
| Forward Eps | 0.87354964 |
| Forward P E | 4.258487 |
| Free Cashflow | 606,396,736 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 6,626 |
| Fullday Change | 0.049999952 |
| Fullday Change Percent | 1.3623965 |
| Fullday Price | 3.72 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.52711 |
| Gross Profits | 5,509,608,960 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.00122 |
| Held Percent Institutions | 0.24221 |
| Implied Shares Outstanding | 58,046,058 |
| Industry | Internet Retail |
| Industry Disp | Internet Retail |
| Industry Key | internet-retail |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China. |
| Long Name | Baozun Inc. |
| Market | us_market |
| Market Cap | 215,931,328 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_153970398 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -135,500,992 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 171,198,000 |
| Number Of Analyst Opinions | 7 |
| Open | 3.68 |
| Operating Cashflow | 716,611,008 |
| Operating Margins | 0.023120001 |
| Payout Ratio | 0.0 |
| Peg Ratio | 0.06 |
| Phone | 86 21 6080 9991 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 3.72 |
| Post Market Time | 1,792,180,813 |
| Previous Close | 3.67 |
| Price Eps Current Year | 1.047377 |
| Price Hint | 4 |
| Price To Book | 0.39781427 |
| Price To Sales Trailing12 Months | 0.020658353 |
| Profit Margins | -0.01296 |
| Quick Ratio | 1.469 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.05 |
| Regular Market Change Percent | 1.3624 |
| Regular Market Day High | 3.9 |
| Regular Market Day Low | 3.63 |
| Regular Market Day Range | 3.63 - 3.9 |
| Regular Market Open | 3.68 |
| Regular Market Previous Close | 3.67 |
| Regular Market Price | 3.72 |
| Regular Market Time | 1,792,180,801 |
| Regular Market Volume | 905,785 |
| Return On Assets | 0.00906 |
| Return On Equity | -0.0116 |
| Revenue Growth | 0.075 |
| Revenue Per Share | 180.224 |
| Sand P52 Week Change | 0.13723719 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 53,612,479 |
| Shares Percent Shares Out | 0.0105 |
| Shares Short | 612,313 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 612,354 |
| Short Name | Baozun Inc. |
| Short Percent Of Float | 0.0145000005 |
| Short Ratio | 3.24 |
| Source Interval | 15 |
| Symbol | BZUN |
| Target High Price | 5.992092 |
| Target Low Price | 2.915169 |
| Target Mean Price | 4.5987806 |
| Target Median Price | 4.262521 |
| Total Cash | 2,808,919,040 |
| Total Cash Per Share | 48.312 |
| Total Debt | 1,886,414,976 |
| Total Revenue | 10,452,494,336 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.14 |
| Trailing P E | 26.571428 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 2.750025 |
| Two Hundred Day Average Change | 0.969975 |
| Two Hundred Day Average Change Percent | 0.35271496 |
| Type Disp | Equity |
| Volume | 905,785 |
| Website | https://www.baozun.com |
| Zip | 200,436 |