BRC Inc. (BRCC)Consumer Defensive | Packaged Foods | West Valley City, United States | NYSE
8.44 USD
+0.06
(0.716%)
⇧
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 8.44 |
Hot Take ↕ | Aug. 22, 2026, 5:51 a.m. EDT
The investment case for BRC Inc. is currently broken by a catastrophic multi-year price collapse and deteriorating fundamentals. Despite the company reporting positive revenue growth of 12.8%, the stock has lost over 84% of its value over the last three years, with the most recent annual return being a steep decline. This disconnect between top-line growth and share price destruction signals that the market is pricing in severe margin compression, debt distress, or a loss of competitive moat. The balance sheet is fragile, carrying nearly $58 million in debt against only $12 million in cash, while return on equity remains deeply negative. The options market confirms this pessimism, with traders aggressively buying deep out-of-the-money puts to hedge against further ruin, while call activity is virtually non-existent. Although the founder recently sold shares, which is always a negative signal, the primary driver here is the structural failure of the business to translate earnings into shareholder value. With no dividend to provide income and a trajectory that has erased nearly four-fifths of the investment principal, this is a clear avoid. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.318542 |
| AutoARIMA | 0.318543 |
| MSTL | 0.324706 |
| AutoTheta | 0.365635 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 7% |
| H-stat | 268.56 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 5.49 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 78.649 |
| Revenue per Share | 37.651 |
| Market Cap | 120,227,352 |
| Forward P/E | 21.10 |
| Beta | 1.25 |
| Profit Margins | -0.89% |
| Website | https://www.blackriflecoffee.com |
As of Aug. 22, 2026, 5:51 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, with put open interest vastly exceeding call open interest across all expirations. The heavy concentration of put volume at strikes significantly above the current price (e.g., $2.00 and $3.00 for January 2027) suggests a fear of a substantial gap-down event or a prolonged grind lower rather than a steady recovery. Call activity is minimal and concentrated near the money, indicating a lack of aggressive bullish speculation despite the low implied volatility environment.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.45584416 |
| Address1 | 3,131 W. 2210 S. |
| Address2 | Suite C |
| All Time High | 340.0 |
| All Time Low | 6.0 |
| Ask | 8.72 |
| Ask Size | 200 |
| Audit Risk | 7 |
| Average Daily Volume10 Day | 197,225 |
| Average Daily Volume3 Month | 118,334 |
| Average Volume | 118,334 |
| Average Volume10Days | 197,225 |
| Beta | 1.251 |
| Bid | 8.3 |
| Bid Size | 100 |
| Board Risk | 10 |
| Book Value | 4.039 |
| City | West Valley City |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 8.44 |
| Current Ratio | 1.421 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 8.725 |
| Day Low | 8.41 |
| Debt To Equity | 78.649 |
| Display Name | BRC |
| Earnings Call Timestamp End | 1,785,846,600 |
| Earnings Call Timestamp Start | 1,785,846,600 |
| Earnings Timestamp | 1,785,787,200 |
| Earnings Timestamp End | 1,793,649,600 |
| Earnings Timestamp Start | 1,793,649,600 |
| Ebitda | 10,158,000 |
| Ebitda Margins | 0.023640001 |
| Enterprise To Ebitda | 16.917 |
| Enterprise To Revenue | 0.4 |
| Enterprise Value | 171,841,056 |
| Eps Current Year | 0.1 |
| Eps Forward | 0.4 |
| Eps Trailing Twelve Months | -0.3 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 10.6544 |
| Fifty Day Average Change | -2.2144003 |
| Fifty Day Average Change Percent | -0.20783904 |
| Fifty Two Week Change Percent | -45.584415 |
| Fifty Two Week High | 18.55 |
| Fifty Two Week High Change | -10.11 |
| Fifty Two Week High Change Percent | -0.5450135 |
| Fifty Two Week Low | 6.0 |
| Fifty Two Week Low Change | 2.4399996 |
| Fifty Two Week Low Change Percent | 0.4066666 |
| Fifty Two Week Range | 6.0 - 18.55 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,644,503,400,000 |
| Float Shares | 9,550,731 |
| Forward Eps | 0.4 |
| Forward P E | 21.099998 |
| Free Cashflow | 20,378,750 |
| Full Exchange Name | NYSE |
| Full Time Employees | 468 |
| Fullday Change | 0.0599995 |
| Fullday Change Percent | 0.715984 |
| Fullday Price | 8.44 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,785,542,400 |
| Gross Margins | 0.34494 |
| Gross Profits | 148,220,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.24405001 |
| Held Percent Institutions | 0.51335996 |
| Implied Shares Outstanding | 14,244,948 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,787,529,600 |
| Last Split Factor | 1:10 |
| Long Business Summary | BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah. |
| Long Name | BRC Inc. |
| Market | us_market |
| Market Cap | 120,227,352 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_1757585121 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -3,816,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 119,372,655 |
| Number Of Analyst Opinions | 3 |
| Open | 8.38 |
| Operating Cashflow | 10,289,000 |
| Operating Margins | 0.010290001 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 801 874 1189 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 8.44 |
| Post Market Time | 1,787,959,807 |
| Previous Close | 8.38 |
| Price Eps Current Year | 84.399994 |
| Price Hint | 2 |
| Price To Book | 2.089626 |
| Price To Sales Trailing12 Months | 0.27979502 |
| Profit Margins | -0.008880001 |
| Quick Ratio | 0.614 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.0599995 |
| Regular Market Change Percent | 0.715984 |
| Regular Market Day High | 8.725 |
| Regular Market Day Low | 8.41 |
| Regular Market Day Range | 8.41 - 8.725 |
| Regular Market Open | 8.38 |
| Regular Market Previous Close | 8.38 |
| Regular Market Price | 8.44 |
| Regular Market Time | 1,787,947,202 |
| Regular Market Volume | 104,022 |
| Return On Assets | 0.01582 |
| Return On Equity | -0.18379 |
| Revenue Growth | 0.128 |
| Revenue Per Share | 37.651 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 6 |
| Shares Outstanding | 1,198,199 |
| Shares Percent Shares Out | 0.0155 |
| Shares Short | 389,050 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 467,401 |
| Short Name | BRC Inc. |
| Short Percent Of Float | 0.0466 |
| Short Ratio | 3.83 |
| Source Interval | 15 |
| State | UT |
| Symbol | BRCC |
| Target High Price | 25.0 |
| Target Low Price | 17.5 |
| Target Mean Price | 22.5 |
| Target Median Price | 25.0 |
| Total Cash | 12,029,000 |
| Total Cash Per Share | 1.004 |
| Total Debt | 57,701,000 |
| Total Revenue | 429,697,984 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.3 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 10.7267 |
| Two Hundred Day Average Change | -2.2867002 |
| Two Hundred Day Average Change Percent | -0.21317835 |
| Type Disp | Equity |
| Volume | 104,022 |
| Website | https://www.blackriflecoffee.com |
| Zip | 84,119 |