BRC Inc. (BRCC)Consumer Defensive | Packaged Foods | West Valley City, United States | NYSE
0.96 USD
+0.04
(4.047%)
⇧
(April 21, 2026, 3:04 p.m.
EDT)
Short-term: ★★★☆☆ | Long-term: ★☆☆☆☆ | Dividends: ☆☆☆☆☆ |
Hot Take | April 18, 2026, 11:32 p.m. EDT
Despite recent price momentum and a revenue beat, BRCC is a dangerous 'reach for a penny stock' play drudged by functional weaknesses (-55% ROE, negative free cash flow). The speculative open interest pile-up at the $3.00 strike is a noise distraction from the reality that the company is burning cash with debt-to-equity of 91%. The chart is mathematical noise; do not chase the $3.00 target without a catalyst, as fundamentals contradict the upside dramatically. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.131422 |
| AutoTheta | 0.150693 |
| MSTL | 0.163647 |
| AutoARIMA | 0.184612 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 80% |
| H-stat | 0.31 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.424 |
| Excess Kurtosis | -0.40 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 91.205 |
| Revenue per Share | 4.183 |
| Market Cap | 111,413,128 |
| Forward P/E | 31.88 |
| Beta | 0.76 |
| Profit Margins | -2.99% |
| Website | https://www.blackriflecoffee.com |
As of April 18, 2026, 11:32 p.m. EDT: Options activity shows significant 'Top OI' (maximum open interest) at deep out-of-the-money strikes ($3.00). This is present across multiple expirations (April, May, July, October) in both calls and puts. This high-volume placement at the $3.00 strike, compounded by high IV (14.25% on calls on the near date), suggests a speculative 'lottery ticket' positioning strategy where traders are betting on massive price volatility or a specific gap event to reach that level, rather than standard directional hedging. The low IV at nearer-term strikes (3.5%) versus high IV at distant strikes reinforces a long-dated view on a binary event or deep recovery scenario.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.5803653 |
| Address1 | 3,131 W. 2210 S. |
| Address2 | Suite C |
| All Time High | 34.0 |
| All Time Low | 0.6 |
| Ask | 0.9649 |
| Ask Size | 300 |
| Audit Risk | 10 |
| Average Daily Volume10 Day | 340,620 |
| Average Daily Volume3 Month | 823,624 |
| Average Volume | 823,624 |
| Average Volume10Days | 340,620 |
| Beta | 0.764 |
| Bid | 0.9557 |
| Bid Size | 1,800 |
| Board Risk | 10 |
| Book Value | 0.397 |
| City | West Valley City |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 0.9565 |
| Current Ratio | 1.318 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 0.982 |
| Day Low | 0.9 |
| Debt To Equity | 91.205 |
| Display Name | BRC |
| Earnings Call Timestamp End | 1,777,984,200 |
| Earnings Call Timestamp Start | 1,777,984,200 |
| Earnings Timestamp | 1,777,924,800 |
| Earnings Timestamp End | 1,777,924,800 |
| Earnings Timestamp Start | 1,777,924,800 |
| Ebitda | -11,403,000 |
| Ebitda Margins | -0.02863 |
| Enterprise To Ebitda | -16.31 |
| Enterprise To Revenue | 0.467 |
| Enterprise Value | 185,979,824 |
| Eps Current Year | 0.0 |
| Eps Forward | 0.03 |
| Eps Trailing Twelve Months | -0.13 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 0.79064 |
| Fifty Day Average Change | 0.16586 |
| Fifty Day Average Change Percent | 0.20977941 |
| Fifty Two Week Change Percent | -58.03653 |
| Fifty Two Week High | 2.395 |
| Fifty Two Week High Change | -1.4384999 |
| Fifty Two Week High Change Percent | -0.6006263 |
| Fifty Two Week Low | 0.6 |
| Fifty Two Week Low Change | 0.35649997 |
| Fifty Two Week Low Change Percent | 0.5941666 |
| Fifty Two Week Range | 0.6 - 2.395 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,644,503,400,000 |
| Float Shares | 71,206,682 |
| Forward Eps | 0.03 |
| Forward P E | 31.883333 |
| Free Cashflow | -1,676,125 |
| Full Exchange Name | NYSE |
| Full Time Employees | 468 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,775,001,600 |
| Gross Margins | 0.35227 |
| Gross Profits | 140,296,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.23702 |
| Held Percent Institutions | 0.5803 |
| Implied Shares Outstanding | 116,480,011 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah. |
| Long Name | BRC Inc. |
| Market | us_market |
| Market Cap | 111,413,128 |
| Market State | REGULAR |
| Max Age | 86,400 |
| Message Board Id | finmb_1757585121 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | -11,914,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 107,080,074 |
| Number Of Analyst Opinions | 2 |
| Open | 0.9 |
| Operating Cashflow | -9,810,000 |
| Operating Margins | -0.02079 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 801 874 1189 |
| Previous Close | 0.9193 |
| Price Hint | 4 |
| Price To Book | 2.4093199 |
| Price To Sales Trailing12 Months | 0.2797476 |
| Profit Margins | -0.02991 |
| Quick Ratio | 0.518 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.037199974 |
| Regular Market Change Percent | 4.046554 |
| Regular Market Day High | 0.982 |
| Regular Market Day Low | 0.9 |
| Regular Market Day Range | 0.9 - 0.982 |
| Regular Market Open | 0.9 |
| Regular Market Previous Close | 0.9193 |
| Regular Market Price | 0.9565 |
| Regular Market Time | 1,776,798,282 |
| Regular Market Volume | 434,217 |
| Return On Assets | -0.0465 |
| Return On Equity | -0.54862 |
| Revenue Growth | 0.065 |
| Revenue Per Share | 4.183 |
| Sand P52 Week Change | 0.34445214 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 6 |
| Shares Outstanding | 116,480,011 |
| Shares Percent Shares Out | 0.070700005 |
| Shares Short | 8,230,774 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 7,115,723 |
| Short Name | BRC Inc. |
| Short Percent Of Float | 0.082399994 |
| Short Ratio | 8.4 |
| Source Interval | 15 |
| State | UT |
| Symbol | BRCC |
| Target High Price | 2.5 |
| Target Low Price | 2.5 |
| Target Mean Price | 2.5 |
| Target Median Price | 2.5 |
| Total Cash | 4,330,000 |
| Total Cash Per Share | 0.038 |
| Total Debt | 62,035,000 |
| Total Revenue | 398,263,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.13 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.222535 |
| Two Hundred Day Average Change | -0.26603502 |
| Two Hundred Day Average Change Percent | -0.21760933 |
| Type Disp | Equity |
| Volume | 434,217 |
| Website | https://www.blackriflecoffee.com |
| Zip | 84,119 |