BRC Inc. (BRCC)Consumer Defensive | Packaged Foods | West Valley City, United States | NYSE
1.20 USD
+0.02
(1.695%)
⇧
(July 13, 2026, 4 p.m.
EDT)
After hours: 1.20 |
Hot Take ↕ | July 11, 2026, 3:21 a.m. EDT
The long-term outlook is severely compromised by a catastrophic multi-year decline; the stock has lost over 83% of its value since 2022, with the most recent annual drop exceeding 70%. This trajectory signals deep structural deterioration in the business, rendering any current valuation metrics meaningless. The company is currently unprofitable with negative returns on equity and assets, and the balance sheet carries substantial debt relative to equity. There is no dividend to provide income, and the recent price action shows volatility without a clear recovery trend. While the short-term statistical model hints at a potential bounce and analysts offer a strong buy rating based on a distant price target, these are likely speculative plays on a turnaround that has not yet materialized. The heavy put option flow confirms that the market is pricing in further weakness in the immediate future. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.160465 |
| MSTL | 0.200288 |
| AutoARIMA | 0.202516 |
| AutoETS | 0.235999 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 36% |
| H-stat | 0.68 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.394 |
| Excess Kurtosis | -0.99 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 86.697 |
| Revenue per Share | 3.997 |
| Market Cap | 140,404,816 |
| Forward P/E | 40.00 |
| Beta | 1.25 |
| Profit Margins | -2.17% |
| Website | https://www.blackriflecoffee.com |
As of July 11, 2026, 3:21 a.m. EDT: Speculators are heavily positioned for downside protection, with significant put volume and open interest concentrated in the near term (July and August). While there is some call activity at distant strikes ($3.00), the overwhelming majority of open interest sits out-of-the-money on the put side, indicating a bearish bias where traders are betting on further declines rather than a rally.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.20805371 |
| Address1 | 3,131 W. 2210 S. |
| Address2 | Suite C |
| All Time High | 34.0 |
| All Time Low | 0.6 |
| Ask | 0.0 |
| Ask Size | 2,200 |
| Audit Risk | 7 |
| Average Analyst Rating | 1.0 - Strong Buy |
| Average Daily Volume10 Day | 1,039,400 |
| Average Daily Volume3 Month | 1,242,285 |
| Average Volume | 1,242,285 |
| Average Volume10Days | 1,039,400 |
| Beta | 1.245 |
| Bid | 0.0 |
| Bid Size | 7,700 |
| Board Risk | 10 |
| Book Value | 0.402 |
| City | West Valley City |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.2 |
| Current Ratio | 1.36 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 1.24 |
| Day Low | 1.1886 |
| Debt To Equity | 86.697 |
| Display Name | BRC |
| Earnings Call Timestamp End | 1,777,984,200 |
| Earnings Call Timestamp Start | 1,777,984,200 |
| Earnings Timestamp | 1,777,924,800 |
| Earnings Timestamp End | 1,785,787,200 |
| Earnings Timestamp Start | 1,785,787,200 |
| Ebitda | -3,687,000 |
| Ebitda Margins | -0.00883 |
| Enterprise To Ebitda | -58.485 |
| Enterprise To Revenue | 0.516 |
| Enterprise Value | 215,635,808 |
| Eps Current Year | 0.0 |
| Eps Forward | 0.03 |
| Eps Trailing Twelve Months | -0.09 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.351 |
| Fifty Day Average Change | -0.1509999 |
| Fifty Day Average Change Percent | -0.11176899 |
| Fifty Two Week Change Percent | -20.80537 |
| Fifty Two Week High | 2.1 |
| Fifty Two Week High Change | -0.89999986 |
| Fifty Two Week High Change Percent | -0.42857137 |
| Fifty Two Week Low | 0.6 |
| Fifty Two Week Low Change | 0.6 |
| Fifty Two Week Low Change Percent | 1.0 |
| Fifty Two Week Range | 0.6 - 2.1 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,644,503,400,000 |
| Float Shares | 71,360,745 |
| Forward Eps | 0.03 |
| Forward P E | 40.000004 |
| Free Cashflow | 9,350,875 |
| Full Exchange Name | NYSE |
| Full Time Employees | 468 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.34469002 |
| Gross Profits | 143,912,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.24139999 |
| Held Percent Institutions | 0.54101 |
| Implied Shares Outstanding | 117,004,009 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah. |
| Long Name | BRC Inc. |
| Market | us_market |
| Market Cap | 140,404,816 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_1757585121 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -9,041,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 138,064,730 |
| Number Of Analyst Opinions | 2 |
| Open | 1.19 |
| Operating Cashflow | 1,095,000 |
| Operating Margins | 0.02151 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 801 874 1189 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 1.2 |
| Post Market Time | 1,783,981,440 |
| Previous Close | 1.18 |
| Price Hint | 4 |
| Price To Book | 2.9850748 |
| Price To Sales Trailing12 Months | 0.33628607 |
| Profit Margins | -0.02165 |
| Quick Ratio | 0.563 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.0 |
| Region | US |
| Regular Market Change | 0.0200001 |
| Regular Market Change Percent | 1.69492 |
| Regular Market Day High | 1.24 |
| Regular Market Day Low | 1.1886 |
| Regular Market Day Range | 1.1886 - 1.24 |
| Regular Market Open | 1.19 |
| Regular Market Previous Close | 1.18 |
| Regular Market Price | 1.2 |
| Regular Market Time | 1,783,972,802 |
| Regular Market Volume | 291,021 |
| Return On Assets | -0.02404 |
| Return On Equity | -0.42376 |
| Revenue Growth | 0.214 |
| Revenue Per Share | 3.997 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 6 |
| Shares Outstanding | 117,004,009 |
| Shares Percent Shares Out | 0.0401 |
| Shares Short | 4,694,481 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 7,459,783 |
| Short Name | BRC Inc. |
| Short Percent Of Float | 0.0582 |
| Short Ratio | 3.96 |
| Source Interval | 15 |
| State | UT |
| Symbol | BRCC |
| Target High Price | 2.5 |
| Target Low Price | 2.5 |
| Target Mean Price | 2.5 |
| Target Median Price | 2.5 |
| Total Cash | 9,971,000 |
| Total Cash Per Share | 0.085 |
| Total Debt | 61,300,000 |
| Total Revenue | 417,516,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.09 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.14281 |
| Two Hundred Day Average Change | 0.05719006 |
| Two Hundred Day Average Change Percent | 0.050043367 |
| Type Disp | Equity |
| Volume | 291,021 |
| Website | https://www.blackriflecoffee.com |
| Zip | 84,119 |