BRC Inc. (BRCC)Consumer Defensive | Packaged Foods | West Valley City, United States | NYSE
10.47 USD
+0.41
(4.076%)
⇧
(Oct. 14, 2026, 4 p.m.
EDT)
After hours: 10.47 |
Hot Take ↕ | Oct. 10, 2026, 2:15 a.m. EDT
The investment case for BRC Inc. is currently broken by a catastrophic multi-year decline and deteriorating fundamentals. Despite a recent 15% recovery in 2024, the stock has erased over 80% of its value since 2022, with the most recent annual performance showing another sharp drop. This trajectory suggests the market has correctly identified severe structural issues, likely stemming from the company's pivot to the Black Rifle Coffee brand, which appears to be failing to generate the required returns. Financially, the picture is grim: the company is posting negative earnings, negative return on equity, and trading at a forward P/E that implies zero earnings for the foreseeable future. There is no dividend to provide income, and the balance sheet carries significant debt relative to its tiny market cap. While the price-to-sales ratio looks cheap, it reflects a business that is bleeding cash. Options activity confirms this bearish sentiment, with traders aggressively buying deep out-of-the-money puts while ignoring upside potential. The recent news of a founder selling shares further erodes confidence. At this stage, the stock is a speculative gamble on a complete turnaround rather than a viable investment. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.106206 |
| AutoETS | 0.106873 |
| AutoTheta | 0.109846 |
| AutoARIMA | 0.213017 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 41% |
| H-stat | 0.90 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.143 |
| Excess Kurtosis | -0.84 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 78.649 |
| Revenue per Share | 37.651 |
| Market Cap | 262,050,976 |
| Forward P/E | 24.93 |
| Beta | 1.25 |
| Profit Margins | -0.89% |
| Website | https://www.blackriflecoffee.com |
As of Oct. 10, 2026, 2:15 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, evidenced by massive open interest in deep out-of-the-money puts compared to negligible call volume. The put/call ratio is heavily skewed toward strikes far below the current price, indicating a consensus expectation of significant further depreciation rather than a rebound.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.25214285 |
| Address1 | 3,131 W. 2210 S. |
| Address2 | Suite C |
| All Time High | 340.0 |
| All Time Low | 6.0 |
| Ask | 10.5 |
| Ask Size | 100 |
| Audit Risk | 7 |
| Average Daily Volume10 Day | 84,180 |
| Average Daily Volume3 Month | 115,784 |
| Average Volume | 115,784 |
| Average Volume10Days | 84,180 |
| Beta | 1.25 |
| Bid | 9.53 |
| Bid Size | 500 |
| Board Risk | 10 |
| Book Value | 4.039 |
| City | West Valley City |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 10.47 |
| Current Ratio | 1.421 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 10.5 |
| Day Low | 10.0379 |
| Debt To Equity | 78.649 |
| Display Name | BRC |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,793,736,000 |
| Earnings Call Timestamp Start | 1,793,736,000 |
| Earnings Timestamp | 1,793,649,600 |
| Earnings Timestamp End | 1,793,649,600 |
| Earnings Timestamp Start | 1,793,649,600 |
| Ebitda | 10,158,000 |
| Ebitda Margins | 0.023640001 |
| Enterprise To Ebitda | 19.311 |
| Enterprise To Revenue | 0.457 |
| Enterprise Value | 196,164,512 |
| Eps Current Year | 0.07 |
| Eps Forward | 0.42 |
| Eps Trailing Twelve Months | -0.31 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 8.9962 |
| Fifty Day Average Change | 1.4738007 |
| Fifty Day Average Change Percent | 0.16382481 |
| Fifty Two Week Change Percent | -25.214285 |
| Fifty Two Week High | 18.55 |
| Fifty Two Week High Change | -8.079999 |
| Fifty Two Week High Change Percent | -0.43557948 |
| Fifty Two Week Low | 6.0 |
| Fifty Two Week Low Change | 4.4700003 |
| Fifty Two Week Low Change Percent | 0.74500006 |
| Fifty Two Week Range | 6.0 - 18.55 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,644,503,400,000 |
| Float Shares | 9,447,925 |
| Forward Eps | 0.42 |
| Forward P E | 24.928574 |
| Free Cashflow | 20,378,750 |
| Full Exchange Name | NYSE |
| Full Time Employees | 468 |
| Fullday Change | 0.13000011 |
| Fullday Change Percent | 1.3091652 |
| Fullday Price | 10.47 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.34494 |
| Gross Profits | 148,220,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.24398 |
| Held Percent Institutions | 0.51562 |
| Implied Shares Outstanding | 25,028,746 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,787,529,600 |
| Last Split Factor | 1:10 |
| Long Business Summary | BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah. |
| Long Name | BRC Inc. |
| Market | us_market |
| Market Cap | 262,050,976 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_1757585121 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -3,816,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 127,777,174 |
| Number Of Analyst Opinions | 3 |
| Open | 10.02 |
| Operating Cashflow | 10,289,000 |
| Operating Margins | 0.010290001 |
| Overall Risk | 10 |
| Phone | 801 874 1189 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 10.47 |
| Post Market Time | 1,792,016,069 |
| Previous Close | 10.06 |
| Price Eps Current Year | 149.57143 |
| Price Hint | 2 |
| Price To Book | 2.5922258 |
| Price To Sales Trailing12 Months | 0.6098492 |
| Profit Margins | -0.008880001 |
| Quick Ratio | 0.614 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.41 |
| Regular Market Change Percent | 4.07555 |
| Regular Market Day High | 10.5 |
| Regular Market Day Low | 10.0379 |
| Regular Market Day Range | 10.0379 - 10.5 |
| Regular Market Open | 10.02 |
| Regular Market Previous Close | 10.06 |
| Regular Market Price | 10.47 |
| Regular Market Time | 1,792,008,002 |
| Regular Market Volume | 102,201 |
| Return On Assets | 0.01582 |
| Return On Equity | -0.18379 |
| Revenue Growth | 0.128 |
| Revenue Per Share | 37.651 |
| Sand P52 Week Change | 0.1570785 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 6 |
| Shares Outstanding | 11,981,998 |
| Shares Percent Shares Out | 0.0179 |
| Shares Short | 448,518 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 439,232 |
| Short Name | BRC Inc. |
| Short Percent Of Float | 0.0537 |
| Short Ratio | 4.28 |
| Source Interval | 15 |
| State | UT |
| Symbol | BRCC |
| Target High Price | 25.0 |
| Target Low Price | 17.5 |
| Target Mean Price | 22.5 |
| Target Median Price | 25.0 |
| Total Cash | 12,029,000 |
| Total Cash Per Share | 1.004 |
| Total Debt | 57,701,000 |
| Total Revenue | 429,697,984 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.31 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 10.18215 |
| Two Hundred Day Average Change | 0.28785038 |
| Two Hundred Day Average Change Percent | 0.0282701 |
| Type Disp | Equity |
| Volume | 102,201 |
| Website | https://www.blackriflecoffee.com |
| Zip | 84,119 |