Bonk, Inc. (BNKK)Consumer Defensive | Beverages - Non-Alcoholic | Scottsdale, United States | NasdaqCM
1.34 USD
-0.08
(-5.634%) ⇩
(Oct. 12, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | Oct. 10, 2026, 9:55 a.m. EDT
The immediate outlook is clouded by severe structural damage to the business, despite a recent, sharp price rebound. While the stock has rallied significantly over the last two weeks, moving from roughly $1.30 to nearly $2.00, this momentum is likely a technical bounce off a depressed floor rather than a reversal of the company's deteriorating fundamentals. The price action shows a volatile recovery, but the underlying reality is stark: the company is burning massive amounts of cash, with operating cash flow and free cash flow both deeply negative, while posting a staggering -332% return on equity and -43% return on assets. The balance sheet is fragile, with debt exceeding cash reserves, and the company is hemorrhaging capital to fuel growth that hasn't yet translated into profitability. The long-term investment case is effectively broken. Over the past four years, the stock has lost nearly 79% of its value, driven by a catastrophic -73% drop in the most recent fiscal year. This isn't a temporary setback; it is a multi-year structural decline where the market has repeatedly punished the business for failing to deliver sustainable earnings. Although revenue grew by roughly 25%, this top-line expansion is occurring alongside widening losses and eroding shareholder value, suggesting the growth is inefficient and potentially unsustainable without further capital infusion. The recent news of strategic partnerships and insider buying offers some hope, but these are insufficient to overcome the fundamental rot in the income statement and the massive cash burn. For a long-term holder, the trajectory points toward continued distress or dilution, making this a poor candidate for a buy-and-hold strategy. There is no dividend to speak of, which is unsurprising given the company's desperate need to retain every dollar of cash to stay solvent. The lack of payouts confirms that management is prioritizing survival over returning capital to shareholders. In summary, while the short-term chart looks like a potential bottom-fishing opportunity due to the recent surge, the fundamental data reveals a company in a deepening crisis. The recent price gains may be a final liquidity event or a speculative frenzy, but the core business metrics—negative earnings, negative cash flow, and a collapsing stock price over years—paint a picture of significant risk. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.328058 |
| AutoETS | 0.345327 |
| AutoTheta | 0.615922 |
| AutoARIMA | 0.692105 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 29% |
| H-stat | 17.18 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.407 |
| Excess Kurtosis | -0.40 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 0.818 |
| Revenue per Share | 1.354 |
| Market Cap | 10,543,734 |
| Beta | 1.97 |
| Previous Name | Jupiter Wellness, Inc. |
| Website | https://www.bonkdat.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.872381 |
| Address1 | 18,801 N. Thompson Peak |
| Address2 | Suite 380 |
| All Time High | 310.8 |
| All Time Low | 0.907 |
| Ask | 2.35 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 184,790 |
| Average Daily Volume3 Month | 257,167 |
| Average Volume | 257,167 |
| Average Volume10Days | 184,790 |
| Beta | 1.969 |
| Bid | 1.46 |
| Bid Size | 2 |
| Book Value | 3.44 |
| City | Scottsdale |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.34 |
| Current Ratio | 1.05 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 1.5668 |
| Day Low | 1.32 |
| Debt To Equity | 0.818 |
| Display Name | Bonk |
| Dividend Yield | 0.0 |
| Ebitda | -24,645,790 |
| Ebitda Margins | -2.6378698 |
| Enterprise To Ebitda | -0.432 |
| Enterprise To Revenue | 1.141 |
| Enterprise Value | 10,656,098 |
| Eps Trailing Twelve Months | -17.29 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 15 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.31958 |
| Fifty Day Average Change | 0.020420074 |
| Fifty Day Average Change Percent | 0.015474678 |
| Fifty Two Week Change Percent | -87.2381 |
| Fifty Two Week High | 10.99 |
| Fifty Two Week High Change | -9.65 |
| Fifty Two Week High Change Percent | -0.87807095 |
| Fifty Two Week Low | 0.907 |
| Fifty Two Week Low Change | 0.43300003 |
| Fifty Two Week Low Change Percent | 0.47739804 |
| Fifty Two Week Range | 0.907 - 10.99 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,604,064,600,000 |
| Float Shares | 5,163,487 |
| Free Cashflow | -8,997,083 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 8 |
| Fullday Change | -0.06999993 |
| Fullday Change Percent | -4.929573 |
| Fullday Price | 1.34 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.55414003 |
| Gross Profits | 5,177,333 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.02044 |
| Held Percent Institutions | 0.072270006 |
| Implied Shares Outstanding | 7,868,458 |
| Industry | Beverages - Non-Alcoholic |
| Industry Disp | Beverages - Non - Alcoholic |
| Industry Key | beverages-non-alcoholic |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,765,411,200 |
| Last Split Factor | 1:35 |
| Long Business Summary | Bonk, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content to allow recovery from the effects of alcohol by supporting its metabolism. It also provides hair loss treatment, vitiligo solution, and sexual wellness products. The company sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Safety Shot, Inc. and changed its name to Bonk, Inc. in October 2025. Bonk, Inc. was incorporated in 2018 and is headquartered in Scottsdale, Arizona. |
| Long Name | Bonk, Inc. |
| Market | us_market |
| Market Cap | 10,543,734 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_605168051 |
| Most Recent Quarter | 1,782,777,600 |
| Name Change Date | 2,026-10-13 |
| Net Income To Common | -84,980,488 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 11,441,344 |
| Open | 1.5355 |
| Operating Cashflow | -24,086,664 |
| Operating Margins | -1.7885499 |
| Phone | 888 257 8061 |
| Prev Name | Jupiter Wellness, Inc. |
| Previous Close | 1.42 |
| Price Hint | 4 |
| Price To Book | 0.3895349 |
| Price To Sales Trailing12 Months | 1.1285079 |
| Profit Margins | 0.0 |
| Quick Ratio | 0.082 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.0799999 |
| Regular Market Change Percent | -5.6338 |
| Regular Market Day High | 1.5668 |
| Regular Market Day Low | 1.32 |
| Regular Market Day Range | 1.32 - 1.5668 |
| Regular Market Open | 1.5355 |
| Regular Market Previous Close | 1.42 |
| Regular Market Price | 1.34 |
| Regular Market Time | 1,791,835,201 |
| Regular Market Volume | 58,330 |
| Return On Assets | -0.43193 |
| Return On Equity | -3.32396 |
| Revenue Growth | 24.883 |
| Revenue Per Share | 1.354 |
| Sand P52 Week Change | 0.17502642 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Shares Outstanding | 7,868,458 |
| Shares Percent Shares Out | 0.022 |
| Shares Short | 176,083 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 226,397 |
| Short Name | Bonk, Inc. |
| Short Percent Of Float | 0.0225 |
| Short Ratio | 0.33 |
| Source Interval | 15 |
| State | AZ |
| Symbol | BNKK |
| Total Cash | 290,379 |
| Total Cash Per Share | 0.036 |
| Total Debt | 225,042 |
| Total Revenue | 9,343,075 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -17.29 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 2.256595 |
| Two Hundred Day Average Change | -0.91659486 |
| Two Hundred Day Average Change Percent | -0.40618494 |
| Type Disp | Equity |
| Volume | 58,330 |
| Website | https://www.bonkdat.com |
| Zip | 85,255 |