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Booking Holdings Inc. (BKNG)

Consumer Cyclical | Travel Services | Norwalk, United States | NasdaqGS
160.68 USD +3.17 (2.013%) ⇧ (Oct. 14, 2026, 4 p.m. EDT)
After hours: 160.67 -0.01 (-0.010%) ⇩ (Oct. 14, 2026, 6:21 p.m. EDT)

Short-term:★★★☆☆Long-term:★★★★☆Dividends:★★☆☆☆
Hot Take ↕ | Oct. 10, 2026, 11:44 a.m. EDT

Booking Holdings remains a high-quality compounder with expanding margins and a dominant market position, yet the stock is currently trading below key moving averages, reflecting a cyclical headwind. While the long-term trajectory shows a massive 250 percent gain over nine years with the latest year posting double-digit gains, the immediate technical setup is weak. However, options flow reveals significant bullish positioning at higher strikes, suggesting smart money sees a path back toward the $180 level. The dividend is modest but growing, offering a small cushion. For investors, the long-term thesis holds despite the short-term technical drag.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.112358
AutoETS0.119599
AutoARIMA0.121400
MSTL0.125337

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 47%
H-stat 0.65
Ljung-Box p 0.000
Jarque-Bera p 0.083
Excess Kurtosis -0.94
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-09-10
Last Dividend Date 2026-09-10
Revenue per Share 35.644
Market Cap 124,507,463,680
Trailing P/E 17.81
Forward P/E 12.98
Beta 1.13
Profit Margins 25.53%
Website https://www.bookingholdings.com

As of Oct. 10, 2026, 11:44 a.m. EDT: Speculators are positioning for a recovery to the $180–$240 range, evidenced by heavy call open interest at strikes significantly above the current price. Put walls cluster around the $150–$160 support zone, indicating a perceived floor. Implied volatility is elevated on far-out-of-the-money strikes, suggesting tail-risk hedging alongside bullish directional bets.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.24% 0.91% — —
Dividend History
Date Dividend Yield %
2026-09-11 0.420 0.241490
2026-06-05 0.420 0.253256
2026-03-06 0.420 0.230747
2025-12-05 0.384 0.184721
2025-09-05 0.384 0.174362
2025-06-06 0.384 0.170982
2025-03-07 0.384 0.205419
2024-12-06 0.350 0.165084
2024-09-06 0.350 0.234500
2024-06-07 0.350 0.229473
2024-03-07 0.350 0.251599
Additional Data
dividendYield 1.07
exDividendDate 2026-09-11
trailingAnnualDividendRate 1.608
trailingAnnualDividendYield 0.010208876
lastDividendValue 0.42
lastDividendDate 2026-09-11
dividendDate 2026-09-30

Info Dump

Attribute Value
52 Week Change -0.22498357
Address1 800 Connecticut Avenue
All Time High 233.5764
All Time Low 0.252
Ask 156.69
Ask Size 5
Audit Risk 9
Average Analyst Rating 1.5 - Buy
Average Daily Volume10 Day 6,709,210
Average Daily Volume3 Month 6,790,179
Average Volume 6,790,179
Average Volume10Days 6,709,210
Beta 1.128
Bid 159.08
Bid Size 5
Board Risk 2
Book Value -14.226
City Norwalk
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 3
Country United States
Crypto Tradeable 0
Currency USD
Current Price 160.68
Current Ratio 1.094
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 160.75
Day Low 156.59
Display Name Booking
Dividend Date 1,790,726,400
Dividend Yield 1.07
Earnings Call Timestamp End 1,793,736,000
Earnings Call Timestamp Start 1,793,736,000
Earnings Growth 1.3
Earnings Quarterly Growth 1.179
Earnings Timestamp 1,793,736,000
Earnings Timestamp End 1,793,736,000
Earnings Timestamp Start 1,793,736,000
Ebitda 10,412,999,680
Ebitda Margins 0.36872002
Enterprise To Ebitda 11.722
Enterprise To Revenue 4.322
Enterprise Value 122,059,939,840
Eps Current Year 10.45361
Eps Forward 12.37827
Eps Trailing Twelve Months 9.02
Esg Populated 0
Ex Dividend Date 1,789,084,800
Exchange NMS
Exchange Data Delayed By 15
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 184.88
Fifty Day Average Change -24.200012
Fifty Day Average Change Percent -0.13089578
Fifty Two Week Change Percent -22.498358
Fifty Two Week High 220.806
Fifty Two Week High Change -60.126007
Fifty Two Week High Change Percent -0.27230242
Fifty Two Week Low 150.14
Fifty Two Week Low Change 10.539993
Fifty Two Week Low Change Percent 0.0702011
Fifty Two Week Range 150.14 - 220.806
Financial Currency USD
First Trade Date Milliseconds 922,890,600,000
Float Shares 748,953,541
Forward Eps 12.37827
Forward P E 12.980811
Free Cashflow 7,725,875,200
Full Exchange Name NasdaqGS
Full Time Employees 25,550
Fullday Change 3.1600037
Fullday Change Percent 2.0062242
Fullday Price 160.67
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.87227994
Gross Profits 24,633,999,360
Has Pre Post Market Data 1
Held Percent Insiders 0.00177
Held Percent Institutions 0.98475
Implied Shares Outstanding 774,878,436
Industry Travel Services
Industry Disp Travel Services
Industry Key travel-services
Ir Website http://ir.priceline.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,789,084,800
Last Dividend Value 0.42
Last Fiscal Year End 1,767,139,200
Last Split Date 1,775,433,600
Last Split Factor 25:1
Long Business Summary Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Long Name Booking Holdings Inc.
Market us_market
Market Cap 124,507,463,680
Market State POST
Max Age 86,400
Message Board Id finmb_33254
Most Recent Quarter 1,782,777,600
Net Income To Common 7,208,999,936
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 123,391,705,710
Number Of Analyst Opinions 35
Open 156.78
Operating Cashflow 9,859,000,320
Operating Margins 0.34412
Overall Risk 1
Payout Ratio 0.17819999
Peg Ratio 0.86
Phone 203 299 8000
Post Market Change -0.009994507
Post Market Change Percent -0.0062201316
Post Market Price 160.67
Post Market Time 1,792,016,479
Previous Close 157.51
Price Eps Current Year 15.370766
Price Hint 2
Price To Book -11.294812
Price To Sales Trailing12 Months 4.408748
Profit Margins 0.25527
Quick Ratio 1.023
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.54054
Region US
Regular Market Change 3.1699982
Regular Market Change Percent 2.0125694
Regular Market Day High 160.75
Regular Market Day Low 156.59
Regular Market Day Range 156.59 - 160.75
Regular Market Open 156.78
Regular Market Previous Close 157.51
Regular Market Price 160.68
Regular Market Time 1,792,008,001
Regular Market Volume 6,714,860
Return On Assets 0.2038
Revenue Growth 0.081
Revenue Per Share 35.644
Sand P52 Week Change 0.17004645
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 2
Shares Outstanding 774,878,436
Shares Percent Shares Out 0.0301
Shares Short 22,615,773
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 20,152,864
Short Name Booking Holdings Inc. Common St
Short Percent Of Float 0.030199999
Short Ratio 2.62
Source Interval 15
State CT
Symbol BKNG
Target High Price 301.0
Target Low Price 170.0
Target Mean Price 233.82857
Target Median Price 240.0
Total Cash 17,213,999,104
Total Cash Per Share 22.91
Total Debt 20,924,000,256
Total Revenue 28,241,000,448
Tradeable 0
Trailing Annual Dividend Rate 1.608
Trailing Annual Dividend Yield 0.010208876
Trailing Eps 9.02
Trailing P E 17.813745
Trailing Peg Ratio 0.6067
Triggerable 1
Two Hundred Day Average 180.6171
Two Hundred Day Average Change -19.937103
Two Hundred Day Average Change Percent -0.11038326
Type Disp Equity
Volume 6,714,860
Website https://www.bookingholdings.com
Zip 6,854