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Booking Holdings Inc. (BKNG)

Consumer Cyclical | Travel Services | Norwalk, United States | NasdaqGS
175.80 USD -2.59 (-1.452%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 176.75 +0.95 (0.540%) ⇧ (July 13, 2026, 7:59 p.m. EDT)

Short-term:★★⯪☆☆Long-term:★★★★⯪Dividends:★★⯪☆☆
Hot Take | July 11, 2026, 6:28 a.m. EDT

Booking Holdings remains a dominant force in the travel booking space with exceptional revenue growth and pricing power, supporting a strong long-term investment thesis. The nine-year price history confirms a massive cumulative gain, and the business generates robust free cash flow with a sustainable payout ratio. However, the short-term outlook is clouded by technical resistance; the stock trades below its 200-day moving average, and the statistical forecast leans slightly negative, creating a ceiling on immediate upside. While the dividend is a new, reliable feature, it does not yet serve as a primary income driver. The market appears to be waiting for confirmation that the stock can reclaim its 200-day average before committing capital to the next leg higher.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.042461
AutoETS0.042561
AutoARIMA0.042562
MSTL0.042852

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 47%
H-stat 0.29
Ljung-Box p 0.000
Jarque-Bera p 0.501
Excess Kurtosis -0.85
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-06-04
Last Dividend Date 2026-06-04
Revenue per Share 34.456
Market Cap 136,223,637,504
Trailing P/E 23.19
Forward P/E 14.29
Beta 1.08
Profit Margins 22.23%
Website https://www.bookingholdings.com

As of July 11, 2026, 6:28 a.m. EDT: Near-term options activity indicates significant hedging and defensive positioning around the current price level, with put walls concentrated at strikes below the current price. Medium-term expiration data reveals a bullish bias, with substantial call open interest and volume spikes targeting prices significantly higher than today's level, suggesting speculation on a recovery toward the $200+ range.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.25% 0.84%
Dividend History
Date Dividend Yield %
2026-06-05 0.420 0.253256
2026-03-06 0.420 0.230747
2025-12-05 0.384 0.184721
2025-09-05 0.384 0.174362
2025-06-06 0.384 0.170982
2025-03-07 0.384 0.205419
2024-12-06 0.350 0.165084
2024-09-06 0.350 0.234500
2024-06-07 0.350 0.229473
2024-03-07 0.350 0.251599
Additional Data
dividendRate 1.61
dividendYield 0.9
exDividendDate 2026-06-05
trailingAnnualDividendRate 1.576
trailingAnnualDividendYield 0.008834576
lastDividendValue 0.42
lastDividendDate 2026-06-05
dividendDate 2026-06-30

Info Dump

Attribute Value
52 Week Change -0.22654891
Address1 800 Connecticut Avenue
All Time High 233.5764
All Time Low 0.252
Ask 174.99
Ask Size 1
Audit Risk 9
Average Analyst Rating 1.5 - Buy
Average Daily Volume10 Day 7,539,270
Average Daily Volume3 Month 7,810,414
Average Volume 7,810,414
Average Volume10Days 7,539,270
Beta 1.075
Bid 174.76
Bid Size 1
Board Risk 2
Book Value -11.185
City Norwalk
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 3
Country United States
Crypto Tradeable 0
Currency USD
Current Price 175.8
Current Ratio 1.057
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 180.64
Day Low 174.53
Display Name Booking
Dividend Date 1,782,777,600
Dividend Rate 1.61
Dividend Yield 0.9
Earnings Call Timestamp End 1,785,873,600
Earnings Call Timestamp Start 1,785,873,600
Earnings Growth 2.4
Earnings Quarterly Growth 2.252
Earnings Timestamp 1,785,873,600
Earnings Timestamp End 1,785,873,600
Earnings Timestamp Start 1,785,873,600
Ebitda 10,378,000,384
Ebitda Margins 0.37483
Enterprise To Ebitda 13.43
Enterprise To Revenue 5.034
Enterprise Value 139,375,624,192
Eps Current Year 10.44033
Eps Forward 12.29884
Eps Trailing Twelve Months 7.58
Esg Populated 0
Ex Dividend Date 1,780,617,600
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 168.5646
Fifty Day Average Change 7.2353973
Fifty Day Average Change Percent 0.042923585
Fifty Two Week Change Percent -22.654892
Fifty Two Week High 231.8
Fifty Two Week High Change -56.0
Fifty Two Week High Change Percent -0.24158758
Fifty Two Week Low 150.14
Fifty Two Week Low Change 25.660004
Fifty Two Week Low Change Percent 0.17090718
Fifty Two Week Range 150.14 - 231.8
Financial Currency USD
First Trade Date Milliseconds 922,890,600,000
Float Shares 772,468,564
Forward Eps 12.29884
Forward P E 14.294032
Free Cashflow 7,075,125,248
Full Exchange Name NasdaqGS
Full Time Employees 24,900
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.86987
Gross Profits 24,084,000,768
Has Pre Post Market Data 1
Held Percent Insiders 0.00177
Held Percent Institutions 0.97251
Implied Shares Outstanding 774,878,436
Industry Travel Services
Industry Disp Travel Services
Industry Key travel-services
Ir Website http://ir.priceline.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,617,600
Last Dividend Value 0.42
Last Fiscal Year End 1,767,139,200
Last Split Date 1,775,433,600
Last Split Factor 25:1
Long Business Summary Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Long Name Booking Holdings Inc.
Market us_market
Market Cap 136,223,637,504
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_33254
Most Recent Quarter 1,774,915,200
Net Income To Common 6,153,999,872
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 138,230,564,198
Number Of Analyst Opinions 35
Open 178.71
Operating Cashflow 9,340,999,680
Operating Margins 0.25035998
Overall Risk 1
Payout Ratio 0.20729999
Peg Ratio 0.77
Phone 203 299 8000
Post Market Change 0.94999695
Post Market Change Percent 0.54038507
Post Market Price 176.75
Post Market Time 1,783,987,156
Previous Close 178.39
Price Eps Current Year 16.838549
Price Hint 2
Price To Book -15.717479
Price To Sales Trailing12 Months 4.92013
Profit Margins 0.22227
Quick Ratio 0.987
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.54054
Region US
Regular Market Change -2.59
Regular Market Change Percent -1.45187
Regular Market Day High 180.64
Regular Market Day Low 174.53
Regular Market Day Range 174.53 - 180.64
Regular Market Open 178.71
Regular Market Previous Close 178.39
Regular Market Price 175.8
Regular Market Time 1,783,972,801
Regular Market Volume 5,072,262
Return On Assets 0.22259001
Revenue Growth 0.162
Revenue Per Share 34.456
Sand P52 Week Change 0.20847368
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 2
Shares Outstanding 774,878,436
Shares Percent Shares Out 0.038399998
Shares Short 29,767,945
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 24,389,151
Short Name Booking Holdings Inc. Common St
Short Percent Of Float 0.0385
Short Ratio 3.43
Source Interval 15
State CT
Symbol BKNG
Target High Price 298.0
Target Low Price 175.0
Target Mean Price 224.37714
Target Median Price 220.0
Total Cash 16,024,000,512
Total Cash Per Share 20.679
Total Debt 19,175,999,488
Total Revenue 27,687,000,064
Tradeable 0
Trailing Annual Dividend Rate 1.576
Trailing Annual Dividend Yield 0.008834576
Trailing Eps 7.58
Trailing P E 23.192614
Trailing Peg Ratio 0.7702
Triggerable 1
Two Hundred Day Average 187.75516
Two Hundred Day Average Change -11.955154
Two Hundred Day Average Change Percent -0.063674174
Type Disp Equity
Volume 5,072,262
Website https://www.bookingholdings.com
Zip 6,854