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Booking Holdings Inc. (BKNG)

Consumer Cyclical | Travel Services | Norwalk, United States | NasdaqGS
205.63 USD +3.07 (1.516%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 205.82 +0.19 (0.092%) ⇧ (Aug. 28, 2026, 7:55 p.m. EDT)

Short-term:★★★★☆Long-term:★★★★⯪Dividends:★★⯪☆☆
Hot Take | Aug. 22, 2026, 5:39 a.m. EDT

Booking Holdings presents a compelling case for a long-term hold driven by exceptional profitability and a robust multi-year price trajectory. The company has delivered a 300%+ gain over the past nine years, with the most recent annual performance showing strong growth. While the dividend yield is modest at 0.8%, the payout ratio is conservative at roughly 18%, allowing for future increases without straining cash flow. Short-term momentum is positive, trading above key moving averages with options flow targeting prices above 220. Although insiders have been selling shares, these transactions are pre-planned and do not signal distress. The statistical forecast model offers a weak signal, but the fundamental and technical data suggest a clearer path upward.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.062266
AutoETS0.062412
MSTL0.062728
AutoTheta0.090195

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 39%
H-stat 17.46
Ljung-Box p 0.000
Jarque-Bera p 0.474
Excess Kurtosis -0.14
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-09-10
Last Dividend Date 2026-06-04
Revenue per Share 35.644
Market Cap 159,338,266,624
Trailing P/E 22.87
Forward P/E 16.61
Beta 1.07
Profit Margins 25.53%
Website https://www.bookingholdings.com

As of Aug. 22, 2026, 5:39 a.m. EDT: Speculators are positioning for continued upside with notable call volume at the 219.6 strike for September expiration, suggesting a target near the 220 level. Put writers are establishing defensive walls at the 150 to 200 range, indicating a floor is expected there. Implied volatility remains moderate, reflecting a balanced view rather than extreme fear or greed.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.25% 0.84%
Dividend History
Date Dividend Yield %
2026-06-05 0.420 0.253256
2026-03-06 0.420 0.230747
2025-12-05 0.384 0.184721
2025-09-05 0.384 0.174362
2025-06-06 0.384 0.170982
2025-03-07 0.384 0.205419
2024-12-06 0.350 0.165084
2024-09-06 0.350 0.234500
2024-06-07 0.350 0.229473
2024-03-07 0.350 0.251599
Additional Data
dividendRate 1.68
dividendYield 0.83
exDividendDate 2026-09-11
trailingAnnualDividendRate 1.608
trailingAnnualDividendYield 0.007938389
lastDividendValue 0.42
lastDividendDate 2026-06-05
dividendDate 2026-09-30

Info Dump

Attribute Value
52 Week Change -0.08020091
Address1 800 Connecticut Avenue
All Time High 233.5764
All Time Low 0.252
Ask 214.0
Ask Size 5
Audit Risk 9
Average Analyst Rating 1.6 - Buy
Average Daily Volume10 Day 4,796,590
Average Daily Volume3 Month 6,821,185
Average Volume 6,821,185
Average Volume10Days 4,796,590
Beta 1.068
Bid 200.23
Bid Size 5
Board Risk 2
Book Value -14.226
City Norwalk
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 3
Country United States
Crypto Tradeable 0
Currency USD
Current Price 205.63
Current Ratio 1.094
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 207.56
Day Low 203.06
Display Name Booking
Dividend Date 1,790,726,400
Dividend Rate 1.68
Dividend Yield 0.83
Earnings Call Timestamp End 1,785,873,600
Earnings Call Timestamp Start 1,785,873,600
Earnings Growth 1.3
Earnings Quarterly Growth 1.179
Earnings Timestamp 1,785,873,600
Earnings Timestamp End 1,793,131,200
Earnings Timestamp Start 1,793,131,200
Ebitda 10,412,999,680
Ebitda Margins 0.36872002
Enterprise To Ebitda 14.973
Enterprise To Revenue 5.521
Enterprise Value 155,909,636,096
Eps Current Year 10.44798
Eps Forward 12.37639
Eps Trailing Twelve Months 8.99
Esg Populated 0
Ex Dividend Date 1,789,084,800
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 191.25
Fifty Day Average Change 14.380005
Fifty Day Average Change Percent 0.07518957
Fifty Two Week Change Percent -8.020091
Fifty Two Week High 226.1004
Fifty Two Week High Change -20.470398
Fifty Two Week High Change Percent -0.09053676
Fifty Two Week Low 150.14
Fifty Two Week Low Change 55.490005
Fifty Two Week Low Change Percent 0.36958843
Fifty Two Week Range 150.14 - 226.1004
Financial Currency USD
First Trade Date Milliseconds 922,890,600,000
Float Shares 748,976,082
Forward Eps 12.37639
Forward P E 16.614698
Free Cashflow 7,725,875,200
Full Exchange Name NasdaqGS
Full Time Employees 25,550
Fullday Change 3.07001
Fullday Change Percent 1.5156
Fullday Price 205.82
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.87227994
Gross Profits 24,633,999,360
Has Pre Post Market Data 1
Held Percent Insiders 0.00176
Held Percent Institutions 0.98247004
Implied Shares Outstanding 774,878,436
Industry Travel Services
Industry Disp Travel Services
Industry Key travel-services
Ir Website http://ir.priceline.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,617,600
Last Dividend Value 0.42
Last Fiscal Year End 1,767,139,200
Last Split Date 1,775,433,600
Last Split Factor 25:1
Long Business Summary Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Long Name Booking Holdings Inc.
Market us_market
Market Cap 159,338,266,624
Market State CLOSED
Max Age 86,400
Message Board Id finmb_33254
Most Recent Quarter 1,782,777,600
Net Income To Common 7,208,999,936
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 152,199,634,080
Number Of Analyst Opinions 36
Open 203.55
Operating Cashflow 9,859,000,320
Operating Margins 0.34412
Overall Risk 1
Payout Ratio 0.17860001
Peg Ratio 0.94
Phone 203 299 8000
Post Market Change 0.19000244
Post Market Change Percent 0.092400156
Post Market Price 205.82
Post Market Time 1,787,961,332
Previous Close 202.56
Price Eps Current Year 19.681316
Price Hint 2
Price To Book -14.45452
Price To Sales Trailing12 Months 5.64209
Profit Margins 0.25527
Quick Ratio 1.023
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.55263
Region US
Regular Market Change 3.07001
Regular Market Change Percent 1.5156
Regular Market Day High 207.56
Regular Market Day Low 203.06
Regular Market Day Range 203.06 - 207.56
Regular Market Open 203.55
Regular Market Previous Close 202.56
Regular Market Price 205.63
Regular Market Time 1,787,947,201
Regular Market Volume 3,590,456
Return On Assets 0.2038
Revenue Growth 0.081
Revenue Per Share 35.644
Sand P52 Week Change 0.1966995
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 2
Shares Outstanding 774,878,436
Shares Percent Shares Out 0.028299998
Shares Short 21,243,813
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 22,805,449
Short Name Booking Holdings Inc. Common St
Short Percent Of Float 0.028299998
Short Ratio 3.54
Source Interval 15
State CT
Symbol BKNG
Target High Price 301.0
Target Low Price 188.0
Target Mean Price 237.80556
Target Median Price 240.0
Total Cash 17,213,999,104
Total Cash Per Share 22.91
Total Debt 20,924,000,256
Total Revenue 28,241,000,448
Tradeable 0
Trailing Annual Dividend Rate 1.608
Trailing Annual Dividend Yield 0.007938389
Trailing Eps 8.99
Trailing P E 22.873194
Trailing Peg Ratio 0.8902
Triggerable 1
Two Hundred Day Average 185.91867
Two Hundred Day Average Change 19.711334
Two Hundred Day Average Change Percent 0.10602127
Type Disp Equity
Volume 3,590,456
Website https://www.bookingholdings.com
Zip 6,854