Baidu, Inc. (BIDU)Communication Services | Internet Content & Information | Beijing, China | NasdaqGS
113.39 USD
-4.14
(-3.523%) ⇩
(July 13, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 5:02 a.m. EDT
Baidu presents a classic value-trap dilemma. While the valuation metrics are historically cheap—trading at just 0.3x sales and forward P/E under 13x—the underlying business fundamentals tell a different story. The company has endured four consecutive years of negative annual returns, with revenue shrinking and returns on equity barely registering above zero. This multi-year decline triggers a significant penalty on the long-term outlook, capping the investment thesis despite the attractive balance sheet and net cash position. Short-term, however, the stock has staged a technical recovery, bouncing off the lows and approaching key moving average resistance. Options flow confirms this tension, with traders placing heavy bets on both a sharp rebound and further downside, suggesting the market is waiting for a catalyst to resolve the uncertainty. Until the earnings turnaround is proven sustained, the risk-reward profile remains skewed toward patience. |
| Model | MAE |
|---|---|
| MSTL_70 ✓ | 0.079115 |
| AutoARIMA | 0.080737 |
| AutoETS | 0.080738 |
| AutoTheta | 0.080961 |
| MSTL | 0.081341 |
| MSTL_70_105 | 0.092477 |
| MSTL_105 | 0.108683 |
Forecast horizon: 60 days | Selected: MSTL_70
| Forecast Reliability | |
|---|---|
| Score | 43% |
| H-stat | 0.24 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.421 |
| Excess Kurtosis | -0.74 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 32.2 |
| Revenue per Share | 378.744 |
| Market Cap | 38,581,252,096 |
| Forward P/E | 12.52 |
| Beta | 0.56 |
| Profit Margins | 1.02% |
| Website | https://ir.baidu.com |
As of July 11, 2026, 5:02 a.m. EDT: Speculators are positioning for high volatility with significant open interest walls near current price levels (120-130 calls, 100-115 puts). Deep OTM call buying (strikes 240+) suggests a speculative bet on a major rebound, while deep ITM put buying indicates protection against further downside. Implied volatility is elevated across the board, reflecting uncertainty.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.2153269 |
| Address1 | Baidu Campus |
| Address2 | No. 10 Shangdi 10th Street Haidian District |
| All Time High | 354.82 |
| All Time Low | 4.444 |
| Ask | 127.79 |
| Ask Size | 1 |
| Average Analyst Rating | 1.5 - Strong Buy |
| Average Daily Volume10 Day | 2,648,050 |
| Average Daily Volume3 Month | 2,526,275 |
| Average Volume | 2,526,275 |
| Average Volume10Days | 2,648,050 |
| Beta | 0.559 |
| Bid | 97.53 |
| Bid Size | 1 |
| Book Value | 116.64659 |
| City | Beijing |
| Country | China |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 113.39 |
| Current Ratio | 1.852 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 116.1467 |
| Day Low | 111.9 |
| Debt To Equity | 32.2 |
| Display Name | Baidu |
| Earnings Call Timestamp End | 1,779,105,600 |
| Earnings Call Timestamp Start | 1,779,105,600 |
| Earnings Growth | -0.593 |
| Earnings Quarterly Growth | -0.554 |
| Earnings Timestamp | 1,779,107,400 |
| Earnings Timestamp End | 1,787,142,600 |
| Earnings Timestamp Start | 1,787,142,600 |
| Ebitda | 23,586,000,896 |
| Ebitda Margins | 0.18326001 |
| Enterprise To Ebitda | 1.665 |
| Enterprise To Revenue | 0.305 |
| Enterprise Value | 39,274,774,528 |
| Eps Current Year | 52.73135 |
| Eps Forward | 9.0568075 |
| Eps Trailing Twelve Months | -0.15 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 124.4996 |
| Fifty Day Average Change | -11.109604 |
| Fifty Day Average Change Percent | -0.089234054 |
| Fifty Two Week Change Percent | 21.53269 |
| Fifty Two Week High | 165.3 |
| Fifty Two Week High Change | -51.910004 |
| Fifty Two Week High Change Percent | -0.31403512 |
| Fifty Two Week Low | 84.64 |
| Fifty Two Week Low Change | 28.75 |
| Fifty Two Week Low Change Percent | 0.3396739 |
| Fifty Two Week Range | 84.64 - 165.3 |
| Financial Currency | CNY |
| First Trade Date Milliseconds | 1,123,248,600,000 |
| Float Shares | 265,855,305 |
| Forward Eps | 9.0568075 |
| Forward P E | 12.519864 |
| Free Cashflow | 7,958,624,768 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 33,500 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.42084998 |
| Gross Profits | 54,164,000,768 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.03261 |
| Held Percent Institutions | 0.21695 |
| Implied Shares Outstanding | 340,252,659 |
| Industry | Internet Content & Information |
| Industry Disp | Internet Content & Information |
| Industry Key | internet-content-information |
| Ir Website | http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-stockquote |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,273,622,400 |
| Last Split Factor | 10:1 |
| Long Business Summary | Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China. |
| Long Name | Baidu, Inc. |
| Market | us_market |
| Market Cap | 38,581,252,096 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_428613 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | 391,000,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 39,677,991,071 |
| Number Of Analyst Opinions | 33 |
| Open | 114.42 |
| Operating Cashflow | 5,657,999,872 |
| Operating Margins | 0.09955 |
| Payout Ratio | 0.0 |
| Peg Ratio | 0.88 |
| Phone | 86 10 5992 8888 |
| Pre Market Change | -3.3899994 |
| Pre Market Change Percent | -2.989681 |
| Pre Market Price | 110.0 |
| Pre Market Time | 1,784,032,241 |
| Previous Close | 117.53 |
| Price Eps Current Year | 2.1503336 |
| Price Hint | 2 |
| Price To Book | 0.97208154 |
| Price To Sales Trailing12 Months | 0.29977196 |
| Profit Margins | 0.01023 |
| Quick Ratio | 1.572 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.5 |
| Region | US |
| Regular Market Change | -4.14 |
| Regular Market Change Percent | -3.5225 |
| Regular Market Day High | 116.1467 |
| Regular Market Day Low | 111.9 |
| Regular Market Day Range | 111.9 - 116.1467 |
| Regular Market Open | 114.42 |
| Regular Market Previous Close | 117.53 |
| Regular Market Price | 113.39 |
| Regular Market Time | 1,783,972,800 |
| Regular Market Volume | 2,780,499 |
| Return On Assets | 0.012519999 |
| Return On Equity | 0.00319 |
| Revenue Growth | -0.012 |
| Revenue Per Share | 378.744 |
| Sand P52 Week Change | 0.20365608 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Shares Outstanding | 274,750,119 |
| Shares Percent Shares Out | 0.0345 |
| Shares Short | 11,723,089 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 12,710,086 |
| Short Name | Baidu, Inc. |
| Short Percent Of Float | 0.044 |
| Short Ratio | 4.97 |
| Source Interval | 15 |
| Symbol | BIDU |
| Target High Price | 274.03625 |
| Target Low Price | 92.556114 |
| Target Mean Price | 178.13896 |
| Target Median Price | 181.08795 |
| Total Cash | 116,890,001,408 |
| Total Cash Per Share | 343.668 |
| Total Debt | 94,136,000,512 |
| Total Revenue | 128,701,997,056 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.15 |
| Trailing Peg Ratio | 0.8533 |
| Triggerable | 1 |
| Two Hundred Day Average | 127.41765 |
| Two Hundred Day Average Change | -14.027649 |
| Two Hundred Day Average Change Percent | -0.11009189 |
| Type Disp | Equity |
| Volume | 2,780,499 |
| Website | https://ir.baidu.com |
| Zip | 100,085 |