BARK, Inc. (BARK)Consumer Cyclical | Specialty Retail | Brooklyn, United States | NYSE
9.52 USD
+0.26
(2.808%)
⇧
(July 15, 2026, 11:44 a.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 6:15 a.m. EDT
The investment case for BARK is currently broken by a catastrophic multi-year decline. Despite trading at a low price-to-book ratio, the company is generating negative free cash flow, posting negative operating margins, and suffering a 25% contraction in revenue. The price action confirms this deterioration, having lost over 90% of its value since 2021, with the most recent annual return being a sharp 45% drop. While the balance sheet shows a current ratio above 1.8, the relentless bleeding of cash and shrinking top line suggest the business model is failing to generate value. The recent rally appears to be a technical bounce off lows rather than a fundamental turnaround, especially given the heavy short interest and the absence of any analyst coverage or institutional support. The options market reflects this despair, with traders placing massive bets on further downside while ignoring any potential upside. Until there is clear evidence of revenue stabilization and a path to profitability, this remains a high-risk speculative vehicle rather than a viable investment. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.048077 |
| AutoETS | 0.048104 |
| MSTL | 0.051793 |
| AutoTheta | 0.221760 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 37% |
| H-stat | 1.71 |
| Ljung-Box p | 0.002 |
| Jarque-Bera p | 0.674 |
| Excess Kurtosis | -0.23 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 52.316 |
| Revenue per Share | 46.221 |
| Market Cap | 83,708,496 |
| Forward P/E | -6.14 |
| Beta | 1.92 |
| Profit Margins | -9.88% |
| Previous Name | Bark & Co |
| Website | https://bark.co |
As of July 11, 2026, 6:15 a.m. EDT: Speculator positioning is heavily skewed toward deep out-of-the-money puts, with significant open interest at strikes far below the current price (e.g., $0.50 and $2.00). This indicates a speculative bet on a severe crash or a 'long shot' recovery scenario rather than a standard directional trade. Conversely, call activity is virtually non-existent, showing zero open interest on out-of-the-money strikes and minimal volume on in-the-money contracts, suggesting a complete lack of bullish conviction among retail traders.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.48783183 |
| Address1 | 20 Jay Street |
| Address2 | Suite 940 |
| All Time High | 390.8 |
| All Time Low | 8.15 |
| Ask | 9.56 |
| Ask Size | 100 |
| Audit Risk | 6 |
| Average Daily Volume10 Day | 65,970 |
| Average Daily Volume3 Month | 82,047 |
| Average Volume | 82,047 |
| Average Volume10Days | 65,970 |
| Beta | 1.921 |
| Bid | 9.38 |
| Bid Size | 100 |
| Board Risk | 7 |
| Book Value | 8.294 |
| City | Brooklyn |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 9.52 |
| Current Ratio | 1.862 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 9.52 |
| Day Low | 9.2846 |
| Debt To Equity | 52.316 |
| Earnings Call Timestamp End | 1,781,037,000 |
| Earnings Call Timestamp Start | 1,781,037,000 |
| Earnings Timestamp | 1,781,035,200 |
| Earnings Timestamp End | 1,786,046,400 |
| Earnings Timestamp Start | 1,786,046,400 |
| Ebitda | -29,223,000 |
| Ebitda Margins | -0.07401 |
| Enterprise To Ebitda | -3.416 |
| Enterprise To Revenue | 0.253 |
| Enterprise Value | 99,817,336 |
| Eps Current Year | -2.18 |
| Eps Forward | -1.55 |
| Eps Trailing Twelve Months | -4.57 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 9.423 |
| Fifty Day Average Change | 0.09700012 |
| Fifty Day Average Change Percent | 0.010293975 |
| Fifty Two Week Change Percent | -48.783184 |
| Fifty Two Week High | 22.6 |
| Fifty Two Week High Change | -13.08 |
| Fifty Two Week High Change Percent | -0.57876104 |
| Fifty Two Week Low | 8.15 |
| Fifty Two Week Low Change | 1.3700008 |
| Fifty Two Week Low Change Percent | 0.16809827 |
| Fifty Two Week Range | 8.15 - 22.6 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,608,301,800,000 |
| Float Shares | 5,464,353 |
| Forward Eps | -1.55 |
| Forward P E | -6.141936 |
| Free Cashflow | -13,848,125 |
| Full Exchange Name | NYSE |
| Full Time Employees | 501 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.61964 |
| Gross Profits | 244,659,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.27688 |
| Held Percent Institutions | 0.34402 |
| Implied Shares Outstanding | 8,792,909 |
| Industry | Specialty Retail |
| Industry Disp | Specialty Retail |
| Industry Key | specialty-retail |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,775,001,600 |
| Last Split Factor | 1:20 |
| Long Business Summary | BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog's home, as well as kibble, treats, toppers, dental, and others. The company also offers toys, including beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name. The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in Brooklyn, New York. |
| Long Name | BARK, Inc. |
| Market | us_market |
| Market Cap | 83,708,496 |
| Market State | REGULAR |
| Max Age | 86,400 |
| Message Board Id | finmb_145722736 |
| Most Recent Quarter | 1,774,915,200 |
| Name Change Date | 2,026-07-15 |
| Net Income To Common | -39,008,000 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 81,422,337 |
| Number Of Analyst Opinions | 2 |
| Open | 9.29 |
| Operating Cashflow | -23,158,000 |
| Operating Margins | -0.10854 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Phone | 855 501 2275 |
| Prev Name | Bark & Co |
| Previous Close | 9.26 |
| Price Eps Current Year | -4.3669724 |
| Price Hint | 2 |
| Price To Book | 1.1478179 |
| Price To Sales Trailing12 Months | 0.2120045 |
| Profit Margins | -0.09879 |
| Quick Ratio | 0.483 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.26000023 |
| Regular Market Change Percent | 2.807778 |
| Regular Market Day High | 9.52 |
| Regular Market Day Low | 9.2846 |
| Regular Market Day Range | 9.2846 - 9.52 |
| Regular Market Open | 9.29 |
| Regular Market Previous Close | 9.26 |
| Regular Market Price | 9.52 |
| Regular Market Time | 1,784,130,276 |
| Regular Market Volume | 10,548 |
| Return On Assets | -0.10544 |
| Return On Equity | -0.45479 |
| Revenue Growth | -0.25 |
| Revenue Per Share | 46.221 |
| Sand P52 Week Change | 0.2043345 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 8,792,909 |
| Shares Percent Shares Out | 0.0683 |
| Shares Short | 600,374 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 675,316 |
| Short Name | BARK, Inc. |
| Short Percent Of Float | 0.11399999 |
| Short Ratio | 4.34 |
| Source Interval | 15 |
| State | NY |
| Symbol | BARK |
| Target High Price | 60.0 |
| Target Low Price | 12.0 |
| Target Mean Price | 36.0 |
| Target Median Price | 36.0 |
| Total Cash | 19,282,000 |
| Total Cash Per Share | 2.193 |
| Total Debt | 37,677,000 |
| Total Revenue | 394,843,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -4.57 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 13.1195 |
| Two Hundred Day Average Change | -3.5994997 |
| Two Hundred Day Average Change Percent | -0.27436256 |
| Type Disp | Equity |
| Volume | 10,548 |
| Website | https://bark.co |
| Zip | 11,201 |