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Baosheng Media Group Holdings Limited (BAOS)

Communication Services | Advertising Agencies | Beijing, China | NasdaqCM
0.35 USD -0.08 (-18.763%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 0.35 +0.00 (0.402%) ⇧ (Aug. 28, 2026, 7:58 p.m. EDT)

Short-term:★☆☆☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | Aug. 22, 2026, 4:08 a.m. EDT

The immediate outlook is severely clouded by a brutal multi-year price collapse. Despite a recent bounce in the last few weeks, the stock has lost nearly 78% of its value over the past four years, with the most recent annual drop being a catastrophic 67%. This deep structural deterioration, combined with negative earnings per share and a massive 133% loss on equity, suggests the core business is failing to generate value. The company is also hemorrhaging operating cash flow, which contradicts the headline free cash flow figure likely due to significant non-cash charges or working capital issues, leaving the firm in a precarious liquidity position with a current ratio below 1.0. While the management team is actively seeking capital through PIPE deals and exploring AI partnerships to pivot the business, these efforts are desperate attempts to save a sinking ship rather than signs of a turnaround. There is no dividend to provide income, and the technical setup remains well below key moving averages, indicating continued selling pressure. Investors should avoid this security until there is concrete evidence of sustained profitability and a reversal in the long-term price trend.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.960880
AutoETS0.969133
AutoARIMA0.977594
AutoTheta0.991742

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 19%
H-stat 660.55
Ljung-Box p 0.000
Jarque-Bera p 0.051
Excess Kurtosis -1.73
Attribute Value
Sector Communication Services
Debt to Equity Ratio 22.228
Revenue per Share 0.371
Market Cap 534,154
Beta 1.67
Website https://www.bsacme.com

Info Dump

Attribute Value
52 Week Change -0.8494737
Address1 Building No. 8
Address2 East Floor 5 Xishanhui Shijingshan District
All Time High 61.2
All Time Low 0.4
Ask 0.4305
Ask Size 2
Average Daily Volume10 Day 6,243,040
Average Daily Volume3 Month 2,933,912
Average Volume 2,981,187
Average Volume10Days 6,243,040
Beta 1.674
Bid 0.2835
Bid Size 2
Book Value 2.142
City Beijing
Country China
Crypto Tradeable 0
Currency USD
Current Price 0.3481
Current Ratio 0.754
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 0.41
Day Low 0.3304
Debt To Equity 22.228
Display Name Baosheng Media
Earnings Timestamp End 1,619,780,340
Earnings Timestamp Start 1,619,780,340
Ebitda -7,096,535
Ebitda Margins 0.0
Enterprise To Ebitda 0.035
Enterprise To Revenue -0.432
Enterprise Value -245,850
Eps Trailing Twelve Months -7.83
Esg Populated 0
Exchange NCM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 1.56246
Fifty Day Average Change -1.21436
Fifty Day Average Change Percent -0.7772103
Fifty Two Week Change Percent -84.45652
Fifty Two Week High 5.4
Fifty Two Week High Change -5.0519
Fifty Two Week High Change Percent -0.935537
Fifty Two Week Low 0.3304
Fifty Two Week Low Change 0.017700016
Fifty Two Week Low Change Percent 0.05357148
Fifty Two Week Range 0.3304 - 5.4
Financial Currency USD
First Trade Date Milliseconds 1,612,794,600,000
Float Shares 1,034,490
Free Cashflow 3,029,100
Full Exchange Name NasdaqCM
Full Time Employees 26
Fullday Change -0.0804
Fullday Change Percent -18.7631
Fullday Price 0.3495
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.12545
Gross Profits 71,383
Has Pre Post Market Data 1
Held Percent Insiders 0.016649999
Held Percent Institutions 0.00005
Implied Shares Outstanding 1,534,487
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Ipo Expected Date 2,021-02-08
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,679,443,200
Last Split Factor 1:6
Long Business Summary Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
Long Name Baosheng Media Group Holdings Limited
Market us_market
Market Cap 534,154
Market State CLOSED
Max Age 86,400
Message Board Id finmb_676749805
Most Recent Quarter 1,767,139,200
Net Income To Common -12,021,649
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 657,527
Open 0.409
Operating Cashflow -2,260,994
Operating Margins -11.2889
Payout Ratio 0.0
Phone 86 10 8208 8021
Post Market Change 0.0013999939
Post Market Change Percent 0.4021815
Post Market Price 0.3495
Post Market Time 1,787,961,482
Previous Close 0.4285
Price Hint 4
Price To Book 0.16251168
Price To Sales Trailing12 Months 0.9387708
Profit Margins 0.0
Quick Ratio 0.684
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.0804
Regular Market Change Percent -18.7631
Regular Market Day High 0.41
Regular Market Day Low 0.3304
Regular Market Day Range 0.3304 - 0.41
Regular Market Open 0.409
Regular Market Previous Close 0.4285
Regular Market Price 0.3481
Regular Market Time 1,787,947,201
Regular Market Volume 1,877,788
Return On Assets -0.27684
Return On Equity -1.32755
Revenue Growth -0.505
Revenue Per Share 0.371
Sand P52 Week Change 0.1966995
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 1,534,487
Shares Percent Shares Out 0.6891
Shares Short 1,057,429
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 26,004
Short Name Baosheng Media Group Holdings L
Short Percent Of Float 1.0573001
Short Ratio 0.21
Source Interval 15
Symbol BAOS
Total Cash 1,634,098
Total Cash Per Share 1.065
Total Debt 730,720
Total Revenue 568,993
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -7.83
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 2.488895
Two Hundred Day Average Change -2.140795
Two Hundred Day Average Change Percent -0.8601388
Type Disp Equity
Volume 1,877,788
Website https://www.bsacme.com
Zip 100,041