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Baosheng Media Group Holdings Limited (BAOS)

Communication Services | Advertising Agencies | Beijing, China | NasdaqCM
2.68 USD -0.11 (-3.943%) ⇩ (July 13, 2026, 4 p.m. EDT)

Short-term:★☆☆☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 4:42 a.m. EDT

The immediate outlook is severely clouded by a catastrophic collapse in core business metrics. Revenue has plummeted by half year-over-year, while operating margins have cratered to nearly -11%, indicating the company is burning cash to generate sales. This operational distress is reflected in the balance sheet, which shows negative equity and a return on equity of -133%. While the stock price recently staged a technical recovery, rising from a low of $1.98 to trade near $2.81, this bounce appears to be a dead-cat bounce rather than a reversal of fortunes, especially given the massive 88% drawdown over the last four years. The lack of any dividend history confirms there is no income floor to catch falling knives. Investors should view this as a deep value trap where the market has correctly priced out the deteriorating fundamentals.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.050542
AutoETS0.052129
MSTL0.054788
AutoARIMA0.055817

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 41%
H-stat 0.43
Ljung-Box p 0.335
Jarque-Bera p 0.924
Excess Kurtosis -0.19
Attribute Value
Sector Communication Services
Debt to Equity Ratio 22.228
Revenue per Share 0.371
Market Cap 4,112,425
Beta 1.59
Website https://www.bsacme.com

Info Dump

Attribute Value
52 Week Change 0.056391
Address1 Building No. 8
Address2 East Floor 5 Xishanhui Shijingshan District
All Time High 61.2
All Time Low 1.44
Ask 3.37
Ask Size 2
Average Daily Volume10 Day 6,900
Average Daily Volume3 Month 77,332
Average Volume 77,332
Average Volume10Days 6,900
Beta 1.585
Bid 1.96
Bid Size 2
Book Value 2.142
City Beijing
Country China
Crypto Tradeable 0
Currency USD
Current Price 2.68
Current Ratio 0.754
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 2.81
Day Low 2.62
Debt To Equity 22.228
Display Name Baosheng Media
Earnings Timestamp End 1,619,780,340
Earnings Timestamp Start 1,619,780,340
Ebitda -7,096,535
Ebitda Margins 0.0
Enterprise To Ebitda -0.452
Enterprise To Revenue 5.64
Enterprise Value 3,209,047
Eps Trailing Twelve Months -7.83
Esg Populated 0
Exchange NCM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 2.7947
Fifty Day Average Change -0.11469984
Fifty Day Average Change Percent -0.041041918
Fifty Two Week Change Percent 5.6391
Fifty Two Week High 5.4
Fifty Two Week High Change -2.72
Fifty Two Week High Change Percent -0.5037037
Fifty Two Week Low 1.98
Fifty Two Week Low Change 0.70000005
Fifty Two Week Low Change Percent 0.35353538
Fifty Two Week Range 1.98 - 5.4
Financial Currency USD
First Trade Date Milliseconds 1,612,794,600,000
Float Shares 1,034,490
Free Cashflow 3,029,100
Full Exchange Name NasdaqCM
Full Time Employees 26
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.12545
Gross Profits 71,383
Has Pre Post Market Data 1
Held Percent Insiders 0.34824002
Held Percent Institutions 0.00021
Implied Shares Outstanding 1,534,487
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Ipo Expected Date 2,021-02-08
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,679,443,200
Last Split Factor 1:6
Long Business Summary Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
Long Name Baosheng Media Group Holdings Limited
Market us_market
Market Cap 4,112,425
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_676749805
Most Recent Quarter 1,767,139,200
Net Income To Common -12,021,649
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 4,311,908
Open 2.7799
Operating Cashflow -2,260,994
Operating Margins -11.2889
Payout Ratio 0.0
Phone 86 10 8208 8021
Previous Close 2.79
Price Hint 4
Price To Book 1.2511672
Price To Sales Trailing12 Months 7.2275496
Profit Margins 0.0
Quick Ratio 0.684
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.109999895
Regular Market Change Percent -3.9426486
Regular Market Day High 2.81
Regular Market Day Low 2.62
Regular Market Day Range 2.62 - 2.81
Regular Market Open 2.7799
Regular Market Previous Close 2.79
Regular Market Price 2.68
Regular Market Time 1,783,972,800
Regular Market Volume 10,443
Return On Assets -0.27684
Return On Equity -1.32755
Revenue Growth -0.505
Revenue Per Share 0.371
Sand P52 Week Change 0.20847368
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 1,534,487
Shares Percent Shares Out 0.0173
Shares Short 26,531
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 65,728
Short Name Baosheng Media Group Holdings L
Short Percent Of Float 0.026500002
Short Ratio 0.13
Source Interval 15
Symbol BAOS
Total Cash 1,634,098
Total Cash Per Share 1.065
Total Debt 730,720
Total Revenue 568,993
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -7.83
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 2.88308
Two Hundred Day Average Change -0.20307994
Two Hundred Day Average Change Percent -0.070438534
Type Disp Equity
Volume 10,443
Website https://www.bsacme.com
Zip 100,041