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American Rebel Holdings, Inc. (AREB)

Consumer Cyclical | Footwear & Accessories | Nashville, United States | OTC Markets OTCID
0.20 USD -0.13 (-39.441%) ⇩ (July 13, 2026, 4 p.m. EDT)

Short-term:★★⯪☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 6:12 a.m. EDT

The immediate outlook is neutral-to-slightly-bearish as the stock trades flat near its 52-week low, offering no clear catalyst for a near-term bounce despite a recent minor uptick. However, the long-term picture is catastrophic: the business has suffered a structural collapse with three consecutive years of double-digit percentage declines, erasing nearly 99.98% of its value over the last three years. This is not a temporary downturn but a fundamental implosion where revenue is shrinking, margins are deeply negative, and the company is burning cash. The balance sheet is severely compromised with debt significantly exceeding equity and operating cash flows remaining negative. There is no dividend to provide income, and the company is currently navigating a delisting crisis and liquidity plan rather than organic growth. The statistical models correctly flag the data as too noisy to predict short-term moves, which aligns with the reality that there is no reliable trend left to follow.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.655195
AutoARIMA0.709481
AutoETS0.709489
AutoTheta1.822432

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 27%
H-stat 0.26
Ljung-Box p 0.000
Jarque-Bera p 0.185
Excess Kurtosis -1.26
Attribute Value
Sector Consumer Cyclical
Debt to Equity Ratio 247.754
Revenue per Share 359.897
Market Cap 3,397,336
Forward P/E 6.50
Beta -0.62
Website https://americanrebelbeer.com/investor-relations

Info Dump

Attribute Value
52 Week Change -0.9999941
Address1 218 3rd Avenue North
Address2 #400
All Time High 945,000,000.0
All Time Low 0.03
Ask 0.1945
Ask Size 8,000
Average Daily Volume10 Day 891,780
Average Daily Volume3 Month 4,063,693
Average Volume 4,063,693
Average Volume10Days 891,780
Beta -0.624
Bid 0.185
Bid Size 29,238
Book Value 30.791
City Nashville
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 0.195
Current Ratio 0.249
Custom Price Alert Confidence LOW
Date Short Interest 1,777,507,200
Day High 0.32
Day Low 0.18
Debt To Equity 247.754
Display Name American Rebel
Earnings Timestamp End 1,755,547,200
Earnings Timestamp Start 1,755,028,800
Ebitda -15,694,807
Ebitda Margins -1.74465
Enterprise To Ebitda -1.259
Enterprise To Revenue 2.197
Enterprise Value 19,762,664
Eps Forward 0.03
Eps Trailing Twelve Months -154.73
Esg Populated 0
Exchange OID
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 0.1803
Fifty Day Average Change 0.0146999955
Fifty Day Average Change Percent 0.08153076
Fifty Two Week Change Percent -99.99941
Fifty Two Week High 62,000.0
Fifty Two Week High Change -61,999.805
Fifty Two Week High Change Percent -0.99999684
Fifty Two Week Low 0.03
Fifty Two Week Low Change 0.16499999
Fifty Two Week Low Change Percent 5.5
Fifty Two Week Range 0.03 - 62000.0
Financial Currency USD
First Trade Date Milliseconds 1,644,244,200,000
Float Shares 12,519,387
Forward Eps 0.03
Forward P E 6.5
Free Cashflow -12,639,862
Full Exchange Name OTC Markets OTCID
Gmt Off Set Milliseconds -14,400,000
Gross Margins -0.09792
Gross Profits -880,851
Has Pre Post Market Data 0
Held Percent Insiders 0.0
Held Percent Institutions 0.0
Implied Shares Outstanding 17,422,241
Industry Footwear & Accessories
Industry Disp Footwear & Accessories
Industry Key footwear-accessories
Ipo Expected Date 2,022-02-07
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,774,224,000
Last Split Factor 1:100
Long Business Summary American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.
Long Name American Rebel Holdings, Inc.
Market us_market
Market Cap 3,397,336
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_365351876
Most Recent Quarter 1,774,915,200
Net Income To Common -36,238,496
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 5,601,250
Open 0.319
Operating Cashflow -7,703,434
Operating Margins -2.08699
Payout Ratio 0.0
Phone 833 267 3235
Previous Close 0.322
Price Hint 4
Price To Book 0.006333019
Price To Sales Trailing12 Months 0.37765062
Profit Margins 0.0
Quick Ratio 0.053
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.127
Regular Market Change Percent -39.440998
Regular Market Day High 0.32
Regular Market Day Low 0.18
Regular Market Day Range 0.18 - 0.32
Regular Market Open 0.319
Regular Market Previous Close 0.322
Regular Market Price 0.195
Regular Market Time 1,783,972,800
Regular Market Volume 315,142
Return On Assets -0.49280998
Revenue Growth -0.21
Revenue Per Share 359.897
Sand P52 Week Change 0.20847368
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Shares Outstanding 17,422,241
Shares Percent Shares Out 0.0376
Shares Short 243,468
Shares Short Previous Month Date 1,774,915,200
Shares Short Prior Month 37,648
Short Name American Rebel Holdings, Inc.
Short Percent Of Float 0.0397
Short Ratio 0.1
Source Interval 15
State TN
Symbol AREB
Total Cash 475,793
Total Cash Per Share 0.038
Total Debt 17,803,120
Total Revenue 8,995,976
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -154.73
Trailing Peg Ratio None
Triggerable 0
Two Hundred Day Average 3,077.1938
Two Hundred Day Average Change -3,076.9988
Two Hundred Day Average Change Percent -0.9999366
Type Disp Equity
Volume 315,142
Website https://americanrebelbeer.com/investor-relations
Zip 37,201