Amazon.com, Inc. (AMZN)Consumer Cyclical | Internet Retail | Seattle, United States | NasdaqGS
247.31 USD
+1.97
(0.803%)
⇧
(July 13, 2026, 4 p.m.
EDT)
After hours: 246.69 -0.62 (-0.620%) ⇩ (July 13, 2026, 7:59 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:45 a.m. EDT
Amazon presents a compelling long-term investment case anchored by robust fundamentals, including 16.6% revenue growth and a 24.3% return on equity, though the stock currently trades below its 50-day moving average, creating short-term technical resistance. The nine-year price trajectory reflects a nearly 500% cumulative gain, confirming sustained market validation of the business model. Options activity reinforces a bullish sentiment, with significant open interest walls positioned well above current prices. While the lack of a dividend yield limits income potential, the capital appreciation potential remains the primary driver. Investors should view the current price dip as a potential entry point given the strong analyst consensus and underlying operational strength, despite the immediate technical headwinds. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.051346 |
| AutoETS | 0.051956 |
| AutoTheta | 0.091179 |
| AutoARIMA | 0.140418 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 46% |
| H-stat | 9.85 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.130 |
| Excess Kurtosis | -1.36 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 53.3 |
| Revenue per Share | 69.477 |
| Market Cap | 2,660,340,858,880 |
| Trailing P/E | 29.55 |
| Forward P/E | 25.02 |
| Beta | 1.46 |
| Profit Margins | 12.22% |
| Website | https://www.amazon.com |
As of July 11, 2026, 5:45 a.m. EDT: Speculators are positioning for upside, evidenced by heavy call volume and open interest walls at 280 and 300 strikes. While put volume remains active near the 240-245 support zone, the net positioning leans bullish with significant capital allocated to out-of-the-money calls. Implied volatility is elevated, suggesting anticipation of a larger move.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.08706629 |
| Address1 | 410 Terry Avenue North |
| All Time High | 278.56 |
| All Time Low | 0.065625 |
| Ask | 261.91 |
| Ask Size | 1 |
| Audit Risk | 2 |
| Average Analyst Rating | 1.3 - Strong Buy |
| Average Daily Volume10 Day | 67,431,820 |
| Average Daily Volume3 Month | 50,289,221 |
| Average Volume | 50,289,221 |
| Average Volume10Days | 67,431,820 |
| Beta | 1.461 |
| Bid | 232.27 |
| Bid Size | 1 |
| Board Risk | 8 |
| Book Value | 41.093 |
| City | Seattle |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 247.31 |
| Current Ratio | 1.177 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 249.65 |
| Day Low | 244.23 |
| Debt To Equity | 53.3 |
| Display Name | Amazon.com |
| Earnings Call Timestamp End | 1,777,498,200 |
| Earnings Call Timestamp Start | 1,777,498,200 |
| Earnings Growth | 0.748 |
| Earnings Quarterly Growth | 0.767 |
| Earnings Timestamp | 1,777,492,800 |
| Earnings Timestamp End | 1,785,441,600 |
| Earnings Timestamp Start | 1,785,441,600 |
| Ebitda | 155,860,992,000 |
| Ebitda Margins | 0.20984 |
| Enterprise To Ebitda | 17.662 |
| Enterprise To Revenue | 3.706 |
| Enterprise Value | 2,752,791,707,648 |
| Eps Current Year | 8.69484 |
| Eps Forward | 9.88631 |
| Eps Trailing Twelve Months | 8.37 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 254.0346 |
| Fifty Day Average Change | -6.7246094 |
| Fifty Day Average Change Percent | -0.026471233 |
| Fifty Two Week Change Percent | 8.706629 |
| Fifty Two Week High | 278.56 |
| Fifty Two Week High Change | -31.25 |
| Fifty Two Week High Change Percent | -0.11218409 |
| Fifty Two Week Low | 196.0 |
| Fifty Two Week Low Change | 51.309998 |
| Fifty Two Week Low Change Percent | 0.26178572 |
| Fifty Two Week Range | 196.0 - 278.56 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 863,703,000,000 |
| Float Shares | 9,779,718,473 |
| Forward Eps | 9.88631 |
| Forward P E | 25.0154 |
| Free Cashflow | 9,806,624,768 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 1,575,000 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.50604 |
| Gross Profits | 375,875,010,560 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.08898 |
| Held Percent Institutions | 0.67894 |
| Implied Shares Outstanding | 10,757,109,436 |
| Industry | Internet Retail |
| Industry Disp | Internet Retail |
| Industry Key | internet-retail |
| Ir Website | http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-irhome |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,654,473,600 |
| Last Split Factor | 20:1 |
| Long Business Summary | Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington. |
| Long Name | Amazon.com, Inc. |
| Market | us_market |
| Market Cap | 2,660,340,858,880 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_18749 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | 90,797,998,080 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 2,660,340,734,617 |
| Number Of Analyst Opinions | 61 |
| Open | 244.26 |
| Operating Cashflow | 148,531,003,392 |
| Operating Margins | 0.1314 |
| Overall Risk | 9 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.41 |
| Phone | 206 266 1000 |
| Post Market Change | -0.6199951 |
| Post Market Change Percent | -0.25069553 |
| Post Market Price | 246.69 |
| Post Market Time | 1,783,987,199 |
| Previous Close | 245.34 |
| Price Eps Current Year | 28.443304 |
| Price Hint | 2 |
| Price To Book | 6.0183 |
| Price To Sales Trailing12 Months | 3.5816195 |
| Profit Margins | 0.12224 |
| Quick Ratio | 0.974 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.32308 |
| Region | US |
| Regular Market Change | 1.97 |
| Regular Market Change Percent | 0.802968 |
| Regular Market Day High | 249.65 |
| Regular Market Day Low | 244.23 |
| Regular Market Day Range | 244.23 - 249.65 |
| Regular Market Open | 244.26 |
| Regular Market Previous Close | 245.34 |
| Regular Market Price | 247.31 |
| Regular Market Time | 1,783,972,801 |
| Regular Market Volume | 33,220,841 |
| Return On Assets | 0.06845 |
| Return On Equity | 0.24285 |
| Revenue Growth | 0.166 |
| Revenue Per Share | 69.477 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 3 |
| Shares Outstanding | 10,757,109,436 |
| Shares Percent Shares Out | 0.0093 |
| Shares Short | 100,349,673 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 92,450,944 |
| Short Name | Amazon.com, Inc. |
| Short Percent Of Float | 0.010199999 |
| Short Ratio | 1.6 |
| Source Interval | 15 |
| State | WA |
| Symbol | AMZN |
| Target High Price | 370.0 |
| Target Low Price | 207.0 |
| Target Mean Price | 314.2654 |
| Target Median Price | 315.0 |
| Total Cash | 143,088,992,256 |
| Total Cash Per Share | 13.302 |
| Total Debt | 235,540,004,864 |
| Total Revenue | 742,775,980,032 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 8.37 |
| Trailing P E | 29.547192 |
| Trailing Peg Ratio | 1.413 |
| Triggerable | 1 |
| Two Hundred Day Average | 233.3332 |
| Two Hundred Day Average Change | 13.976791 |
| Two Hundred Day Average Change Percent | 0.059900567 |
| Type Disp | Equity |
| Volume | 33,220,841 |
| Website | https://www.amazon.com |
| Zip | 98,109-5210 |