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Apple Inc. (AAPL)

Technology | Consumer Electronics | Cupertino, United States | NasdaqGS
317.31 USD +1.99 (0.631%) ⇧ (July 13, 2026, 4 p.m. EDT)
After hours: 317.88 +0.57 (0.180%) ⇧ (July 13, 2026, 7:59 p.m. EDT)

Short-term:★★★⯪☆Long-term:★★★★★Dividends:★★☆☆☆
Hot Take | July 11, 2026, 3:45 a.m. EDT

The long-term investment case remains exceptionally strong, driven by a dominant competitive position and sustained revenue growth that consistently outpaces peers. Return on equity is staggering, and cash generation is robust, supporting a buy-and-hold thesis despite the recent single-year price dip. The multi-year trajectory confirms the market has rewarded this quality over time, and the current valuation premium reflects that enduring value rather than a margin of safety issue. In the near term, momentum is recovering strongly from mid-June lows, with price action reclaiming key moving averages. However, options flow reveals a crowded trade near current levels, with significant resistance implied at the 320 strike. This creates a tension between the bullish technical trend and the speculative positioning that expects a range-bound correction. For income investors, the yield is negligible and serves primarily as a return of capital rather than a yield play. Overall, this is a core holding for long-term portfolios, though short-term traders should respect the options-implied resistance at 320.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.081525
AutoTheta0.085463
AutoARIMA0.088695
AutoETS0.090495

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 54%
H-stat 1.28
Ljung-Box p 0.000
Jarque-Bera p 0.407
Excess Kurtosis -0.14
Attribute Value
Sector Technology
Ex Dividend Date 2026-05-10
Last Dividend Date 2026-05-10
Debt to Equity Ratio 79.548
Revenue per Share 30.534
Market Cap 4,660,444,790,784
Trailing P/E 38.42
Forward P/E 33.01
Beta 1.10
Profit Margins 27.15%
Website https://www.apple.com

As of July 11, 2026, 3:45 a.m. EDT: Speculators are positioning for a range-bound outcome between 300 and 320, evidenced by significant open interest walls at both the 300-310 put strikes and the 320-325 call strikes. While ATM volume is high, the concentration of new flow at 320 suggests a perceived ceiling, whereas the put volume indicates hedging against a dip below 310. Implied volatility is elevated on longer-dated contracts, reflecting uncertainty about whether the stock can sustain its current highs.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.09% 0.40% 0.46% 0.51%
Dividend History
Date Dividend Yield %
2026-05-11 0.270000 0.092251
2026-02-09 0.260000 0.094676
2025-11-10 0.260000 0.096500
2025-08-11 0.260000 0.114447
2025-05-12 0.260000 0.123346
2025-02-10 0.250000 0.109818
2024-11-08 0.250000 0.110152
2024-08-12 0.250000 0.114927
2024-05-10 0.250000 0.136575
2024-02-09 0.240000 0.127085
2023-11-10 0.240000 0.128755
2023-08-11 0.240000 0.134991
2023-05-12 0.240000 0.139074
2023-02-10 0.230000 0.152308
2022-11-04 0.230000 0.166209
2022-08-05 0.230000 0.139099
2022-05-06 0.230000 0.146236
2022-02-04 0.220000 0.127618
2021-11-05 0.220000 0.145426
2021-08-06 0.220000 0.150541
2021-05-07 0.220000 0.168958
2021-02-05 0.205000 0.149898
2020-11-06 0.205000 0.172719
2020-08-07 0.205000 0.184498
2020-05-08 0.205000 0.264405
2020-02-07 0.192500 0.240602
2019-11-07 0.192500 0.296805
2019-08-09 0.192500 0.383104
2019-05-10 0.192500 0.390506
2019-02-08 0.182500 0.428379
2018-11-08 0.182500 0.350137
2018-08-10 0.182500 0.351756
2018-05-11 0.182500 0.387083
2018-02-09 0.157500 0.402788
2017-11-10 0.157500 0.360680
2017-08-10 0.157500 0.405614
2017-05-11 0.157500 0.409224
2017-02-09 0.142500 0.430449
2016-11-03 0.142500 0.518984
2016-08-04 0.142500 0.538396
2016-05-05 0.142500 0.611326
2016-02-04 0.130000 0.538302
2015-11-05 0.130000 0.430036
2015-08-06 0.130000 0.451663
2015-05-07 0.130000 0.415137
2015-02-05 0.117500 0.391863
2014-11-06 0.117500 0.432383
2014-08-07 0.117500 0.497460
2014-05-08 0.117500 0.559533
2014-02-06 0.108929 0.595113
2013-11-06 0.108929 0.585505
2013-08-08 0.108929 0.661593
2013-05-09 0.108929 0.667735
2013-02-07 0.094643 0.565974
2012-11-07 0.094643 0.474911
2012-08-09 0.094643 0.426917
1995-11-21 0.001071 0.310555
1995-08-16 0.001071 0.269555
1995-05-26 0.001071 0.281001
1995-02-13 0.001071 0.274176
1994-11-18 0.001071 0.299880
1994-08-15 0.001071 0.346432
1994-05-27 0.001071 0.400675
1994-02-07 0.001071 0.328635
1993-11-19 0.001071 0.363491
1993-08-16 0.001071 0.436189
1993-05-28 0.001071 0.211836
1993-02-12 0.001071 0.222649
1992-11-30 0.001071 0.208612
1992-08-17 0.001071 0.268049
1992-06-01 0.001071 0.208612
1992-02-14 0.001071 0.187060
1991-11-18 0.001071 0.230124
1991-08-19 0.001071 0.237529
1991-05-20 0.001071 0.271078
1991-02-15 0.001071 0.208160
1990-11-16 0.001071 0.341500
1990-08-20 0.000982 0.299276
1990-05-21 0.000982 0.278440
1990-02-16 0.000982 0.325879
1989-11-17 0.000982 0.245774
1989-08-21 0.000893 0.236724
1989-05-22 0.000893 0.217426
1989-02-17 0.000893 0.272152
1988-11-21 0.000893 0.273081
1988-08-15 0.000714 0.193862
1988-05-16 0.000714 0.193862
1988-02-12 0.000714 0.195044
1987-11-17 0.000714 0.228480
1987-08-10 0.000536 0.124419
1987-05-11 0.000536 0.155927
Additional Data
dividendRate 1.08
dividendYield 0.34
exDividendDate 2026-05-11
trailingAnnualDividendRate 1.04
trailingAnnualDividendYield 0.0032982365
lastDividendValue 0.27
lastDividendDate 2026-05-11
dividendDate 2026-05-14

Info Dump

Attribute Value
52 Week Change 0.51145625
Address1 One Apple Park Way
All Time High 317.4
All Time Low 0.049107
Ask 317.96
Ask Size 50
Audit Risk 2
Average Analyst Rating 2.0 - Buy
Average Daily Volume10 Day 73,845,690
Average Daily Volume3 Month 54,682,654
Average Volume 54,682,654
Average Volume10Days 73,845,690
Beta 1.097
Bid 316.03
Bid Size 4
Board Risk 1
Book Value 7.26
City Cupertino
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 7
Country United States
Crypto Tradeable 0
Currency USD
Current Price 317.31
Current Ratio 1.07
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 323.45
Day Low 315.78
Debt To Equity 79.548
Display Name Apple
Dividend Date 1,778,716,800
Dividend Rate 1.08
Dividend Yield 0.34
Earnings Call Timestamp End 1,785,441,600
Earnings Call Timestamp Start 1,785,441,600
Earnings Growth 0.218
Earnings Quarterly Growth 0.194
Earnings Timestamp 1,785,441,600
Earnings Timestamp End 1,785,441,600
Earnings Timestamp Start 1,785,441,600
Ebitda 159,975,997,440
Ebitda Margins 0.35437
Enterprise To Ebitda 29.233
Enterprise To Revenue 10.359
Enterprise Value 4,676,648,960,000
Eps Current Year 8.75448
Eps Forward 9.61274
Eps Trailing Twelve Months 8.26
Esg Populated 0
Ex Dividend Date 1,778,457,600
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 297.7684
Fifty Day Average Change 19.541595
Fifty Day Average Change Percent 0.06562683
Fifty Two Week Change Percent 51.145626
Fifty Two Week High 323.45
Fifty Two Week High Change -6.1400146
Fifty Two Week High Change Percent -0.018982885
Fifty Two Week Low 201.5
Fifty Two Week Low Change 115.81
Fifty Two Week Low Change Percent 0.57473946
Fifty Two Week Range 201.5 - 323.45
Financial Currency USD
First Trade Date Milliseconds 345,479,400,000
Five Year Avg Dividend Yield 0.5
Float Shares 14,662,387,495
Forward Eps 9.61274
Forward P E 33.00932
Free Cashflow 101,090,746,368
Full Exchange Name NasdaqGS
Full Time Employees 166,000
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.47862
Gross Profits 216,070,995,968
Has Pre Post Market Data 1
Held Percent Insiders 0.01631
Held Percent Institutions 0.65732
Implied Shares Outstanding 14,687,356,000
Industry Consumer Electronics
Industry Disp Consumer Electronics
Industry Key consumer-electronics
Ir Website http://investor.apple.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,778,457,600
Last Dividend Value 0.27
Last Fiscal Year End 1,758,931,200
Last Split Date 1,598,832,000
Last Split Factor 4:1
Long Business Summary Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Long Name Apple Inc.
Market us_market
Market Cap 4,660,444,790,784
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_24937
Most Recent Quarter 1,774,656,000
Net Income To Common 122,575,003,648
Next Fiscal Year End 1,790,467,200
Non Diluted Market Cap 4,631,217,093,920
Number Of Analyst Opinions 42
Open 317.015
Operating Cashflow 140,222,005,248
Operating Margins 0.32275
Overall Risk 1
Payout Ratio 0.1259
Peg Ratio 2.55
Phone (408) 996-1010
Post Market Change 0.5700073
Post Market Change Percent 0.17963737
Post Market Price 317.88
Post Market Time 1,783,987,196
Previous Close 315.32
Price Eps Current Year 36.24544
Price Hint 2
Price To Book 43.70661
Price To Sales Trailing12 Months 10.3234625
Profit Margins 0.27152002
Quick Ratio 0.906
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.0
Region US
Regular Market Change 1.98999
Regular Market Change Percent 0.631102
Regular Market Day High 323.45
Regular Market Day Low 315.78
Regular Market Day Range 315.78 - 323.45
Regular Market Open 317.015
Regular Market Previous Close 315.32
Regular Market Price 317.31
Regular Market Time 1,783,972,801
Regular Market Volume 41,376,714
Return On Assets 0.26229
Return On Equity 1.4147099
Revenue Growth 0.166
Revenue Per Share 30.534
Sand P52 Week Change 0.20847368
Sector Technology
Sector Disp Technology
Sector Key technology
Share Holder Rights Risk 1
Shares Outstanding 14,687,356,000
Shares Percent Shares Out 0.0095999995
Shares Short 140,526,320
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 155,886,024
Short Name Apple Inc.
Short Percent Of Float 0.0095999995
Short Ratio 2.11
Source Interval 15
State CA
Symbol AAPL
Target High Price 400.0
Target Low Price 215.0
Target Mean Price 315.56668
Target Median Price 315.0
Total Cash 68,507,000,832
Total Cash Per Share 4.664
Total Debt 84,710,998,016
Total Revenue 451,442,016,256
Tradeable 0
Trailing Annual Dividend Rate 1.04
Trailing Annual Dividend Yield 0.0032982365
Trailing Eps 8.26
Trailing P E 38.415253
Trailing Peg Ratio 2.5478
Triggerable 1
Two Hundred Day Average 272.4497
Two Hundred Day Average Change 44.86029
Two Hundred Day Average Change Percent 0.16465531
Type Disp Equity
Volume 41,376,714
Website https://www.apple.com
Zip 95,014